• Increase rental enquires within Perth, Western Australia
• Reduce existing Cost Per Action (CPA) search campaign costs
• Streamline online target audience
• Run tailored search campaigns
• Implement call tracking
• Optimise landing page
• 400% increase in conversion rates
• CPA dramatically reduced by over 320%
• Overall increased revenue through Adwords by 200%
To attract more vehicle rental enquiries for the Perth market, Ace Rent a Car partnered with Digital Monopoly to run a vigorous search campaign. The first part involved ploughing through a potentially worldwide market to identify its key target audience. By implementing call tracking, the client was able to see where bookings were originating. The valuable data obtained from this was used to tailor campaigns based on specific geographic locations and services offered to a distinct target audience.
The landing page used for the campaign was optimised to help increase conversion rates. This included improving the user experience, adding additional information, created a price comparison chart, created additional pages for services and vehicle fleet.
Within a mere 3 months, Ace Rent a Car’s conversion rates jumped by over 400% with a substantial reduction in its CPA. Furthermore, the car rental company saw an increase in sales for its high value rental category, which resulted in a boost in its overall revenue.