How RV Parts Express

generated a 1000% return

using Google AdWords

GOALS

• Increase online sales

• Raise brand awareness

APPROACH

• Implement a comprehensive search campaign

RESULTS

• 1000% return on advertising spend (ROAS)

• Ongoing improvement in Cost Per Action (CPA

In an effort to lift the profile of its online store and ultimately increase conversions to support its 5 physical retail stores, RV Parts Express enlisted the help of Digital Monopoly’s Google AdWords management specialists, to develop an intricate and all-encompassing search campaign.

An innovative campaign structure was implemented to control the client’s budget on match types and accurately measure campaign performance. The campaign included multivariate testing on the ads created, keywords and match types to determine the best formula, and utilised both manual and automated bidding methods.

To effectively track the performance, Digital Monopoly introduced real transaction values via  Google Analytics, which provided valuable insights for optimising the campaign and generating optimum results.

In just a short space of 16 months, the caravan accessories retailer celebrated a monumental 1000% ROAS and noticed a month on month improvement in its CPA.

Ready to get started?

Then call Digital Monopoly today on 1300 224 806 to schedule a free consultation with our team and to learn more about how we can help your business generate more sales online.