Why is search engine optimisation essential?

Search Engine Optimisation is critical to improving your website’s search engine ranking. Without Search Engine Optimisation, your website is likely to remain in obscurity. A well optimised website has every chance of ranking in popular search engines, making it visible to your potential clients.

Why do I need Search Engine Optimisation?

A Search Engine Optimisation Marketer makes a website appealing to two parties – people and search engines. A website that people enjoy will appear more popular to search engines and in turn may be ranked higher. Pleasing a human and a robot in equal parts is no easy task and it is up to the Search Engine Marketer to strike an effective balance.

Why do I need Search Engine Optimisation?

Although search engines cannot read image files, they can read the descriptions attached to them in ‘alt attributes’. Clearly labeling images ensures relevant information does not go to waste and also makes your images more visible in image searches.

The Shortcomings of Search Engines

In a perfect world search engines would analyse every piece of information they encounter. In reality, search engines can only identify information that fits within their algorithms. The process of Search Engine Optimisation ensures every element on your website is visible to search engines, giving it every opportunity to be indexed highly and seen by a wide audience.

- Search engines cannot complete forms. This means that content hidden in a form will not be identified by search engines.
- If links on a website are not ordered correctly, search engines may deem the information irrelevant.
- Search engines cannot identify content in image, video or audio files.
- Search engines cannot read text unless it is in plain text or HTML format, unfortunately Java Script and Flash are unreadable by Search engines.
Search Terms
- Search engines do not favour words that are not in common use. As an example, a law firm should use the term ‘lawyer’ instead of ‘litigator’. Spelling Nuances – Using spelling that is not common to your region will confuse search engines. For example, in Australia, we write specialise’ instead of ‘specialize’. Language – Use the native language of your target audience. A website written in Swedish will not rank highly in Australian search engines.

The Importance of Keywords

A significant portion of search engine analysis deals with keywords. Words are the foundation of how we communicate so it makes sense that search engines would focus on their use. In fact, the billions of online documents found by search engine robots are organised according to keyword categories.


Ready to get started?

Then call Digital Monopoly today on 1300 224 806 to schedule a free consultation with our team and to learn more about how we can help your business generate more sales online. Alternatively check out our SEO page.

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