3 Major Changes That Will Shake the SEO Industry

Now, you might say that SEO profession is constantly changing and you wouldn’t be wrong.  Google is working around the clock to bring you the best algorithms and enable best experience for its users. We have to adapt to it all the time and figure new ways to approach the issue.

Recent changes that we saw had almost nothing to do with black hat SEO and countering toxic strategies. Instead, they were mostly focused on modern technologies and how the Google search engine can adapt to them.

The future years will definitely be exciting. I wouldn’t be surprised if the whole landscape changed and link building, as well as relationship building between bloggers, became completely irrelevant.

Let’s make some bold predictions regarding the future of search engine optimization based on everything that we’ve seen in the past year or so.

Term mobile-friendly will disappear

If you browse through some of the most popular SEO blogs, you will notice that mobile and mobile-friendly is mentioned in majority of the articles.

This makes sense as technology has changed in recent years and we are still trying to find ways to adapt to this. Suddenly, mobile devices have similar functions as desktop computers and you can do practically anything by using them.

Ten years ago, I guess no one could’ve expected that mobile devices would become so popular when it comes to accessing the web. Yes, they are definitely easier to use and you can access the Internet from almost anywhere. Still, there is nothing better than browsing the web, at peace, from your desktop computer.

The trend has become so pronounced that people are using their mobile devices to access the web even when at home. As a result, Google search engine had to adapt to this.

Today, the majority of people accessing the Internet do it from their mobile device. Same goes for web shopping. Because of this, not only do you have to have responsive pages, but also to secure them. Last year, Google finally gave

Last year, Google finally gave advantage to mobile versions of a page.

When you access the web, whether from desktop or mobile, you will be presented with mobile version of a page. Of course, if you don’t have one, desktop version will be shown to user. Still, this is a strong signal showing us in which direction internet is going.

With all that being said, it is easy to imagine that people will no longer talk about mobile or mobile-friendly as it will become the new standard.

Users will be the focal point of Google search

You might say that users have always been the focal point of search but this isn’t entirely true.

While company always tried to improve their experience and provide them the best possible results, the same users had very little decision power as to what they wish to see. The whole search revolved around various forms of optimization that were connected to user experience only on the surface.

Now, with the introduction of RankBrain all of that might change.

As you probably already know, Google RankBrain is a machine learning system meant to refine ambiguous searches. It was initially used for all those queries that are perceived as “hard to answer”. In such cases, the search engine couldn’t be sure what user’s intention is and would provide results that are irrelevant.

Main advantage of RankBrain is that it can learn and improve itself over time. It can learn from its mistakes, through user’s feedback. This feedback comes in a form of clicks, time spend on page, bounce rate, etc. by analyzing this data system can tell if the result satisfied user’s query and based on that, rank it appropriately. If Google implements RankBrain system on all queries, the whole landscape will change. In fact, there are some indications that user engagement metrics are becoming more and more important.

If Google implements RankBrain system on all queries, the whole landscape will change. In fact, there are some indications that user engagement metrics are becoming more and more important.

Last week Google’s Nick Frost, Head Google Brain Toronto, officially confirmed that Google uses pogo sticking as a part of their ranking algorithm. Now, it is hard to tell if this is connected to RankBrain being implemented on more queries or if Google simply updated its existing algorithms. Anyway, the result is the same.

Now, it is hard to tell if this is connected to RankBrain being implemented on more queries or if Google simply updated its existing algorithms. Anyway, the result is the same.

Content will change significantly

Content is the most important part of search engine optimization. If your content sucks, it is impossible to acquire white hat links that will push you to that next level in SERPs.  Whatever the case may be, content will still remain as important as it was before. However, it will change significantly in future. How? Let’s see. So far we can say that content changes all the time and that it is cyclical. In fact, this is true for everything in life. You see, as soon as one type of content becomes successful, bloggers and SEOs will start scaling it in order to take advantage of it. As a result, everyone quickly gets bored of it. This saturation forces you to constantly change your approach and invent new types of content. But in this case, I’m not talking about its type. I’m talking about its form.Younger generations are much

Whatever the case may be, content will still remain as important as it was before. However, it will change significantly in future. How? Let’s see. So far we can say that content changes all the time and that it is cyclical. In fact, this is true for everything in life. You see, as soon as one type of content becomes successful, bloggers and SEOs will start scaling it in order to take advantage of it. As a result, everyone quickly gets bored of it. This saturation forces you to constantly change your approach and invent new types of content. But in this case, I’m not talking about its type. I’m talking about its form.Younger generations are much

How? Let’s see.

So far we can say that content changes all the time and that it is cyclical. In fact, this is true for everything in life. You see, as soon as one type of content becomes successful, bloggers and SEOs will start scaling it in order to take advantage of it. As a result, everyone quickly gets bored of it. This saturation forces you to constantly change your approach and invent new types of content. But in this case, I’m not talking about its type. I’m talking about its form.Younger generations are much

So far we can say that content changes all the time and that it is cyclical. In fact, this is true for everything in life. You see, as soon as one type of content becomes successful, bloggers and SEOs will start scaling it in order to take advantage of it. As a result, everyone quickly gets bored of it. This saturation forces you to constantly change your approach and invent new types of content. But in this case, I’m not talking about its type. I’m talking about its form.Younger generations are much

This saturation forces you to constantly change your approach and invent new types of content. But in this case, I’m not talking about its type. I’m talking about its form.Younger generations are much

But in this case, I’m not talking about its type. I’m talking about its form.Younger generations are much

Younger generations are much tech savvier than older ones (on average). They are also harder to please as their attention span is much shorter. This translates into everything among other, need to constantly browse the Internet through their phone. When talking about content, traditional textual articles will no longer cut it. Instead, videos will rule supreme.We can already notice a lot of queries where videos take top spots. So obviously even Google is noticing this trend and is trying to adapt to it. Videos will become more popular than anything else and it is only matter of time until standard textual articles are totally overthrown. This trend can also be noticed through

When talking about content, traditional textual articles will no longer cut it. Instead, videos will rule supreme.

We can already notice a lot of queries where videos take top spots. So obviously even Google is noticing this trend and is trying to adapt to it. Videos will become more popular than anything else and it is only matter of time until standard textual articles are totally overthrown. This trend can also be noticed through

When talking about content, traditional textual articles will no longer cut it. Instead, videos will rule supreme.We can already notice a lot of queries where videos take top spots. So obviously even Google is noticing this trend and is trying to adapt to it. Videos will become more popular than anything else and it is only matter of time until standard textual articles are totally overthrown. This trend can also be noticed through

This trend can also be noticed through rise in popularity of explainer videos.

Animated explainer videos or explainers are short form video content that is meant to define something. Instead of reading a 500 to 1000-word article, you would simply watch an animated video for 2, 3 minutes and have the same knowledge. In that regard, they are also time-saving. Animated videos also have another huge benefit. You can use them in multiple ways and to diversify your strategy. BreadNBeyond have collected 14 unique explainers which you can use for your SEO and marketing.

Final Words

All these changes may or may not happen. Have in mind that these are bold predictions. Still, you should pay attention as SEO might change significantly in the next 2 to 3 years.

We already witnessed plenty of serious changes in the past few years.

The good news? Everything will be done for our own good.

Nikolay Stoyanov is a well-known Bulgarian SEO expert with nearly 10 years of SEO experience. He blogs about SEO on his blog NikSto.com. Nikolay practices 100% white hat SEO and has a vast experience in keyword research, on-page optimization, SEO auditing and white hat link building. He enjoys learning new things, making new friendships and improving his skills all the time.