3 SEO Tips to Drive More Sales During the Christmas Rush

The holiday season is always filled with a frantic rush to buy loved ones gifts to show that you care.

The advent of the Internet has made it easier than ever to have a product shipped to your home with a few clicks. You can literally browse thousands and thousands of products from all different brands. So it’s not surprising then that online sales continue to see explosive growth. According to data from Statista, global B2C e-commerce sales are expected to reach 1.92 trillion dollars.

This is truly a staggering figure and one that is only expected to continue in an upwards trends especially as more people around the world connect online. If you sell any kind of goods, having a strong online presence is a must.

Here we provide three SEO tips to capture more sale around the holiday season.

1. Create Holiday Themed Content

People looking to buy gifts online are undoubtedly searching for Christmas related keywords such as:

  • Best shopping deals for 2016
  • Christmas specials for clothes
  • Cheap holiday electronic gadgets

You get the idea.

Most business owners merely make cosmetic changes to their sites for the holidays but end up missing out on a good deal of search engine traffic. Writing engaging content that is SEO friendly helps your site rank for holiday related searches and drives targeted traffic to your product pages. So start publishing sooner rather than later to take advantage of all this traffic.

2. Target Holiday Related Queries Using PPC Ads

There are plenty of PPC networks but Google AdWords is easily the most popular. It is also an excellent platform to create highly targeted campaigns around holiday related queries. For example, if you sell golfing equipment you might target keywords such as “best golfing gifts” or “golfing equipment holiday specials”. Targeting such keywords helps you drive even more traffic to your landing pages.

If you sell different products, be sure to create separate landing pages for each. This helps make your campaign much more targeted. Remember to set a budget for your campaign as the costs can quickly add up especially around Christmas.

3. Offer Discounts and Free Shipping Options

Who doesn’t like getting a good deal?

Offering specials on your products is a great way to bring more visitors to your site and increase conversions. Data has shown that online consumers will abandon their carts if presented with unexpected shipping costs. So consider also offering free shipping options to make the deal even better.

Offering this option can offer just the push that visitors need to finalise their purchase. Be sure to announce it either on the homepage of your site or in a marketing campaign so that visitors know that free shipping is available.


The holidays are a great time to drive more targeted traffic to your pages and generate a significant amount of income. Write optimised content that target and advertise using PPC ads to target holiday-related queries. Offering discounts and free shipping can also help improve conversions. Don’t wait for Christmas to roll around as you can and should start preparing early.