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3 tips to improve your website conversion rates

Seconds.

That’s how long it takes for visitors to decide whether to stay or leave your site. The first few moments are absolutely critical as you stand to gain a customer for life. But fail to make an impression and that visitor will quickly go to a competing business.

So how can you reduce bounce rates and keep visitors from bouncing?

And how can you turn more of your visitors into paying customers?

This is where conversion rate optimisation (CRO) comes in.

CRO is a process that entails optimising certain aspects of your site. Even small changes such as changing the headline or the layout of a landing page can double or even triple conversion rates. The result is more sales to your business with the same amount of traffic that your pages are already getting.

Here we look at changes that you can implement today that will improve your website conversion rates.

1. Build Trust Using Social Proof

Social proof is incredibly powerful.

If a friend or family member makes a product recommendation, you would be far more likely to pay attention simply because it comes from someone you know and trust. Leveraging social proof is one of the best ways to build trust and establish credibility with your audience. Data from BrightLocal shows that 88% of consumers trust online reviews to the same degree as personal recommendations.

Here are some ways to incorporate social proof in your website:

  • Testimonials: You likely have satisfied customers so why not ask if they can leave a testimonial? Testimonials are essentially like customer reviews and you can use them to build trust with your visitors. Include testimonials on your homepage or product page.
  • Social sharing buttons: Including social sharing buttons is another form of social proof as they show how many Likes and Tweets your page has. Having more of them is essentially a vote of confidence for that content. If you use WordPress, there are a number of plugins available that let you display social sharing buttons for your posts.
  • Trust indicators: Using trust badges is another way to establish credibility and build trust. If you are part of an organisation or other association, include those logos on your site.

Social proof is incredibly valuable as it lends credibility to the products or services that your business offers.

2. Increase Loading Times on Your Site

A second goes by.

Then another.

And the page has yet to load.

Nothing is more frustrating than staring at a blank page. If your site is too slow to load, visitors will not hesitate to leave. Consumers are incredibly impatient and expect pages to load quickly especially when they are on mobile devices.

Use the PageSpeed Insights tool to analyse how fast the desktop and mobile version of your site loads. Simply enter in your URL and you get a rating out of 100. You can also see recommendations on how to make your site load even faster.

3. Optimise For Mobile Devices

Mobile usage has seen explosive growth over the last decade.

More people are now using their mobile devices to browse their favourite websites and conduct searches online. Google has even made mobile-friendliness a ranking factor in the search results. This means that your site will rank lower in mobile search if it is not optimised for mobile devices.

It also has a negative impact on conversions.

Shopping from a site that is not mobile-friendly can be a rather frustrating experience. According to data from Google, 67% of users indicated they were more likely to purchase from a mobile optimised site. But 61% said they would leave if it wasn’t optimised for their device.

The figures illustrate the importance of optimising your site for mobile devices. Google recommends implementing a responsive design as there is only one URL to crawl and index. It also means that your site dynamically changes to fit all screen resolutions.

If your site isn’t mobile friendly, your conversion rates are likely taking a hit. Make mobile a priority for your business if it isn’t already.

Conclusion

Your website is a valuable asset that can drive more sales to your business. Even making small changes from adding forms of social proof to your site to improving loading times and optimising for mobile devices can have a dramatic impact on your conversion rates.