5 Effective Marketing Strategies to Get Your First 10,000 Visitors
Attracting thousands of visitors to your website may seem like a rather hopeless ordeal. The search landscape has become more competitive than ever and social media can be difficult to build a strong following. But getting people to click through to your website can mean the difference between a business that struggles to meet overhead costs and one that continues to see strong growth each year.
Which one would you rather have?
Definitely strong growth each year.
But first you need more visitors to your website. Otherwise your audience won’t know about the products or services that your business offers.
Here we look at some of the most effective marketing strategies to get your first 10,000 visitors and beyond.
1. Optimise All On-Page Factors
Google considers hundreds of different factors to determine search engine rankings.
On-page factors are easily one of the most important. After all, people use search engines to find information so Google looks at your content to determine how relevant it is. Optimise the following factors on your site:
- Title tags
- Meta descriptions
- Image ALT text
Some business owners tend to overlook the more basic aspects of SEO. Optimising your content to be more relevant gives your site a major competitive advantage.
2. Target Long Tail Keywords
One mistake that business owners and marketers make is targeting keywords that are too broad. A much better approach is to target and create content around long tail keywords. These types of keywords actually drive considerably more traffic than their shorter head counterpart.
Use tools such as Google’s Keyword Planner and even social media to help you brainstorm long tail keywords that you can create content around.
3. Guest Blog on Other Sites
If you want to rank for your keywords, you need more backlinks. But not links from spammy sources as too many of those can result in a ranking penalty. You need links that are from relevant sources in your industry and the best way to get those is by guest posting on reputable sites. Submitting guest posts not only builds a powerful link to your site, it can also be a source of referral traffic.
Start by searching for websites in your industry and reach out directly to them. Be sure to follow all submission guidelines before sending in your content and always focus on providing value to their readers.
4. Get on Social Media
If your business is not yet on social media, you are potentially missing out on a substantial amount of online traffic. Facebook and Twitter are among the most popular social platforms but there are many others including LinkedIn and Google+.
To make the most out of social media, it helps to have a content marketing plan in place to increase your reach and attract more visitors to your pages. Your efforts will be far more successful by providing more value to your audience.
5. Research Competitors
Your competitors are another source of traffic. Use tools such as ahrefs see where your competitors are getting their links from. If you see that they are submitting guest posts to a certain site, you can easily do the same and increase your rankings in the process.
Driving traffic to a website can seem like a monumental task. Getting to your first 10,000 visitors can be a struggle but it is entirely possible using the digital marketing strategies as outlined above. The key is to maintain a consistent schedule and continue with your efforts.