7 Questions to Ask an SEO Company in Perth Before Hiring Them
You know how important SEO is.
But ranking is not as simple as writing a few pages of content and building some links. You need a comprehensive strategy that considers all aspects of SEO to rank for your keywords. Otherwise you stand little chance of ranking as you can bet that your competitors are doing everything they can to outrank your site.
The problem though is that you simply do not have the time. You have employees to manage and customers to keep happy. Not to mention that you lack the experience to implement an SEO campaign.
The solution then is to hire an SEO company in Perth.
But not just any will do. Cheap agencies that “guarantee” rankings should generally be avoided as they likely resort to questionable tactics to achieve those results. Your site is more than likely to get hit with a ranking penalty so it is important to work with a reputable agency.
Here we look at some of the most important questions to ask before hiring an SEO company.
1. What strategies do you employ to achieve higher rankings?
Google has published a page on Quality Guidelines for webmasters to follow.
Violating these guidelines in any way by engaging in questionable practices (e.g. keyword stuffing, spamming links, etc.) may lead to your site being removed from the search index or getting hit with a penalty. This is why you need to know the strategies that the SEO company you want to hire uses. Otherwise they could be causing more harm to your site in the long run.
2. Can you show me case studies?
One way to gauge whether an SEO agency will be a good fit is to ask for case studies. This allows you to see in detail the kind of work that was done to a site to improve its rankings in the search results. If a company refuses to provide case studies or is unwilling to, it is in your best interest to walk away. Any good SEO agency will be more than happy to show you case studies and walk you through them in more detail.
3. What do you know about the most recent algorithm updates?
Google’s ranking algorithm is constantly changing to provide more relevant results.
The top SEO companies in Perth understand this of course and shift their strategies accordingly to account for the latest changes. Those that don’t could end up implementing a harmful campaign for your business and get your site penalised. A good SEO agency will be able to give you a brief overview of the major algorithm changes and why they matter.
4. Do you guarantee rankings in the search results?
Any agency that answers “yes” to this question should be avoided. Google even explicitly warns against such guarantees:
Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google.
Some companies make promises of top rankings in the hopes of getting more business. But what they don’t tell you are the strategies they use to get those rankings. A good agency will not make such guarantees but can give you an estimate based on different factors.
5. What is your technical experience?
SEO is more than just writing content and building links.
It also involves some technical aspects such as:
- Improving site speed and loading times
- Fixing crawling errors and other issues
- Changing the structure to be more user friendly
- Implementing a responsive web design
The SEO agency you decide to work with should at least have some knowledge of these technical aspects and how to fix them. Be sure to ask for some examples.
6. What are your link building practices?
Links still matter in terms of rankings but the most important factors are quality and relevance. Agencies that use automated tools or outright buys links from questionable sources should generally be avoided. Instead, choose an agency that focuses on building quality links through guest posting or social media.
7. How much are your SEO packages?
Quality SEO services are certainly not cheap. They can cost $500 a month on the lower end to $5,000 a month on the higher end depending on what your package includes. After asking all the questions above you should also ask about their fee so you can budget accordingly.
Choosing a reputable SEO company in Perth can be challenging as there are no shortages of agencies that offer similar services. Set up an initial consultation with agencies that are you considering on hiring. Then ask each of these questions and take note of their answers. Any good company will be able to answer these questions in detail. And those that don’t should generally be avoided.