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5 Must Haves To Perfectly Optimise Your Home Page

5 Must Haves To Perfectly Optimise Your Home Page The homepage – it’s a pretty important page, often the first visitors see. It therefore has a greater responsibility to explain your brand message and funnel traffic to conversion pages. So, how is homepage optimisation different from any other page? Well, your homepage needs to be […]

How To Optimise Your Websites Home Page Banner

Why Citations are an Important Part of Local SEO

Why Citations are an Important Part of Local SEO   Even if you have a strong organic SEO presence, you should still focus attention and effort on local SEO. When it comes to ranking at the top of the search engines, Google places a lot of emphasis on how many citations a business has as […]

Local SEO and Citations

How to Recover from a Google Penalty

How to Recover from a Google Penalty Search engine traffic online is the lifeblood of many websites; without organic traffic coming from search engines, many sites would be left completely unknown. Sure, you can get traffic from paid ads and social media sites, but to ignore the potential of search engines would be a huge […]

A Beginner’s Guide to Local SEO

A BEGINNER’S GUIDE TO LOCAL SEO The SEO strategy for attracting a national or global audience is different than getting people to visit your physical location or getting exposure among a regional population. If you want to reach potential customers closer to home, you’ll need to perform a few additional steps. The overarching idea of […]

Local SEO

How YOU Can Improve your SEO just with Blogging

How YOU Can Improve your SEO just with Blogging.   SEO can be a headache. It has its daunting side with all the rich snippets, canonicals, sitemaps and whatnot. Thankfully there are some easy and fun sides too. Did you know that you can improve your SEO just with blogging? It does help if you […]

Blogging for seo

5 Actionable Tips to Get the Most Out of SEO and Start Ranking in Google

5 Actionable Tips to Get the Most Out of SEO and Start Ranking in Google Let’s get one thing immediately out of the way: Building a site isn’t enough to rank in Google. Numerous factors come into play—Algorithm updates, increased competition, user behaviour, etc. All of which means that ranking for competitive keywords is harder […]

5 Actionable SEO Tips

Top Rated WordPress Plugins to Grow Your Small Business

Top Rated WordPress Plugins to Grow Your Small Business WordPress is one of the most widely used content management systems. Its ease of use combined with an extensive range of features make it the preferred platform for millions of content publishers. And with most web hosts providing one click installations, you don’t have to write […]

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How to Get Started With Video Ads on YouTube Using Google AdWords

How to Get Started With Video Ads on YouTube Using Google AdWords YouTube was launched back in 2005 as a video sharing platform. Over a decade later, the platform (now owned by Google) has become the most popular destination for user-generated content from instructional videos to live streams. Whether you’re looking for tutorials on how […]

Why Site Speed Matters and How to Improve Loading Times

Why Site Speed Matters and How to Improve Loading Times (10 Minute Read)   A second goes by.   Then another.   And another.   Still, you find yourself staring at a blank screen. At this point it feels like you could make a cup of coffee and the site would still be loading. Rather […]

How to Use Google Content Experiments to Increase Website Conversions

How to Use Google Content Experiments to Increase Website Conversions Consumers today are bombarded with more ads and attention-grabbing media than ever before. The biggest challenge for many businesses is cutting through the noise and reaching their target audience especially on the web where attention spans are notoriously short. The following chart from the Nielsen […]

What Our Clients Say: PMA Removals

What Our Clients Say (Digital Monopoly Reviews): PMA Removals.   Digital Monopoly Reviews James from over at PMA removals was kind enough to share some humble words about his experience so far with Digital Monopoly. Digital Monopoly takes care of PMA Removals Google Adwords Campaigns for Perth and surrounding suburbs. Transcript: Hey there, My name […]

Digital Monopoly Reviews Perth SEO

Weekly Website Take-Offs – 14th May

Weekly Website Take-Offs – 6th April 2018 Aim Dental Website: www.aimdental.com.au Problem:  A good dentist is a little picky, but a GREAT dentist never gets on your nerves. Aim Dental is a perfect example, they were a pleasure to deal with and we highly recommend you go get a checkup from them ASAP! They previously […]

What Our Clients Say: HyperSports

What Our Clients Say: Hypersports  Transcript: Digital Monopoly Review. Our company HyperSports manufacture sportswear, uniforms, workwear clothing etc, we do it all in-house. From supplementation through to screen printing, embroidery, the whole host of things really. The business has been operating for an excess of 30 years, under a few different guys. Now it’s […]

Digital Monopoly Review

How To: Complete a Comprehensive Content Audit

How to do a comprehensive content audit. The idea of conducting a content audit may sound intimidating. But the process reveals valuable insight that pushes your marketing objectives forward. If you have yet to conduct an extensive audit of your website content, then don’t delay any further. Here we’ll be covering the following: What is […]

The Basic Guide To On-Site SEO

A Basic Guide To On-Site SEO Make your site more accessible to search engines and users Ranking at the top of the search results and positioning your brand in front of more prospects starts with on-site SEO. Here you’ll learn what on-page factors to optimise to boost your rankings in Google and gain a strong […]

Digital Monopoly On Site SEO guide

When PPC Best Practices Don’t Deliver

Who defines what are best practices for PPC? In some cases, it is not always obvious, such as the use of broad match keywords in an AdWords account. Most PPC experts will not heavily use broad match keywords since they trigger for any search query that is remotely similar to the paid keywords. As a […]

SEO Checklist

SEO checklist for new website launches Launching a new site is an enormous undertaking. It requires months of development from initial conception to design and implementation. All that hard work culminates into a highly anticipated launch for the world to see what your business has to offer. But unless your brand is already well known, […]

SEO Checklist Perth Digital Marketing

Weekly Website Take-Offs – 9th April

Weekly Website Take-Offs – 6th April 2018 Focus Consulting Website: https://focuswa.com.au/ Problem: Focus Consulting were great clients to work with! Paul came to Digital Monopoly looking for a fresh website which oozed professionalism and one which allowed them to highlight their high profile projects in a classy and minimalistic way. Solution: The website we built speaks for […]

Drive More Targeted Traffic With These Mobile SEO Strategies

Drive more targeted traffic with these mobile SEO strategies. More online users are browsing the web from mobile devices than ever before. If your site is not mobile friendly, you risk losing a major competitive advantage. Here we’ll cover the following on how to improve your mobile SEO and drive more sales to your business: […]

How To Reach More Customers With Local SEO

Reach More Customers With Local SEO Any local business can attract more customers and grow their bottom line with local SEO. Here we’ll cover the following in more detail: What is Local SEO? Local SEO Ranking Factors On-Page Optimisation Google My Business Local Citations Local Reviews Backlinks Each come together to form a strong local […]

Weekly Website Take-Offs – 9th March

Weekly Website Take-Offs – 9th March 2018   Fuller Fitness  Website: www.fullerfitness.com.au Problem: Matt Fuller from Fuller Fitness came to Digital Monopoly wanting a whole new site rebuild. Their old website was outdated and needed a modern and branded kick! Solution: We created a standard website which was heavily branded with Fuller Fitness’s colours. It […]

The Definitive Guide To Uncovering Lucrative Keywords

The Definitive Guide To Uncovering Lucrative Keywords Consumers are increasingly turning to search engines like Google for everything from product research to the latest updates and more. That means that your target audience is searching for products or services your business offers. Ranking for those queries positions your brand in front of more potential customers, […]

Weekly Website Take-Offs – 16th Feb

Weekly Website Take-Offs – 16th Feb My Coffee Cat Website: https://www.mycoffeecat.com.au/ My Coffee Cat are mobile local legends serving locally roasted coffee out of there professionally fitted out ute. They only run on top quality equipment and guarantee the exact tamp in pressure and dosage, which all contributes to that perfect cup of coffee. If you aren’t a […]

Weekly Website Take-Offs – 5th Feb

Weekly Website Take-Offs – 5th Feb   PaperTanks Website: https://papertanks.com.au Imagine a library that’s not filled with boring books and books missing a bunch of pages. Well, PaperTanks is the complete opposite. They’re a full online resource where students can upload their papers and academic material and PaperTanks makes it immediately available to other students. The […]

Reach More Customers With Local Search Ads on Google Maps

Reach More Customers With Local Search Ads on Google Maps Advertising on Google Maps is a powerful way to reach local customers. More consumers today turn to search for local business information and are increasingly doing so from mobile devices. Data from Google has found that 30% of all mobile searches have local intent. The […]

How To Get A Featured Snippet In Google For Your Content

How To Get A Featured Snippet In Google For Your Content   If you want a premium spot on Google’s first page of search results, featured snippets are an ideal way to achieve this. Google’s featured snippets can offer even more prominence for your website than a standard position one listing. This is why it […]

3 Most Important Google Ranking Signals in 2017

3 Most Important Google Ranking Signals in 2017 There’s no doubt about it—Search is incredibly lucrative. A study from BrightEdge found that organic traffic beats out all other marketing channels by a significant margin, driving 51% of all online visitors to B2B and B2C sites. In comparison, paid search only accounted for 10% of traffic […]

WordPress SEO Guide to Higher Rankings in Google

WordPress SEO Guide to Higher Rankings in Google WordPress is the most widely used content management system (CMS) in the world, powering 27.5% of the top 10 million websites. WordPress leads by a significant margin compared to other publishing platforms. Here is a breakdown of the CMS that the top million sites use: WordPress is […]

Local SEO: How to Rank in Google’s Local Search Pack

Local SEO: How to Rank in Google’s Local Search Pack Your target audience is searching online right now for products or services your business offers. But simply having a website isn’t enough to rank for your keywords. Algorithm updates from Google and a more competitive digital landscape means search engine marketing strategy is more important […]

4 essential steps to get your travel website on the map

4 essential steps to get your travel website on the map Let’s face it, when it comes to dreaming of your next holiday destination, the vast majority of us will research, plan and book everything online. If you’re in the travel or hospitality industry, how does your website currently stack up? Could your online presence […]

Should you use Dynamic Search ads?

Should you use Dynamic Search ads? Google advertising has a wide array of solutions for different business sizes, different industries and all the audiences you could ever want to reach. Unfortunately for larger businesses, particularly big e-commerce companies, building and maintaining campaigns can be especially time-consuming. With all the bid strategies, targeting, remarketing, search, display […]

How to choose the right AdWords bidding strategy

How to choose the right AdWords bidding strategy When it comes to a successful PPC advertising strategy there are many different components to envisage. Your targeting strategy, your quality score, your landing pages and ad copy are all major considerations, yet without a high-quality bidding strategy, these other elements won’t get very far. Having the […]

AMP for ads from Google I/O

Accelerated Mobile Pages (AMP) were launched in 2016 and Google I/O in 2017 included sessions about what is working with AMP, where improvement is needed, and applications for publishers, merchants, and advertisers. AMP is an open source project for creating fast web pages and was launched for developers in October 2015. In February of 2016, […]

On & off the track – why personal branding matters

On & off the track – why personal branding matters When you think about some of the world’s most popular brands what springs to your mind? We all tend to associate branding with big name companies such as Nike, Coca Cola and Google but what about the individual? These days if you want to make […]

ALex Rullo

How to Scale High Converting GDN Campaigns

How to Scale High Converting GDN Campaigns The Google Display Network (GDN) offers numerous options for targeting.  PPC experts can reach people at different stages in the buying funnel with keyword targeting, Gmail Sponsored Promotions, remarketing, in-market, YouTube, similar audiences, and placements. The exact method to use depends on the goal of a campaign and […]

How to detect and stop Click Fraud in PPC advertising

How to detect and stop Click Fraud With the right knowledge and techniques, PPC marketing can bring you great success. It can create more awareness around your brand, send traffic to your website and even increase conversions to deliver more profit. However, novices and experts alike know that PPC management isn’t always easy. There is […]

Turning Data into Insights: Google Planning Tools

Google Trends and the Consumer Barometer Think with Google offers a free suite of tools for advertisers to learn about consumer behavior and how that translates to marketing messages and paid ads. With these free tools, PPC experts can gather information about their audience’s behavior and apply what is learned in their paid campaigns. Below […]

Branded AdWords Strategies Guide for Large Businesses

Branded AdWords Strategies Guide for Large Businesses PPC experts have long understood the importance of branded Google AdWords campaigns. They are an easy way to increase your conversion rate and guard against competitors stealing your customers by bidding on your company name. They also enable your brand name to have a presence in search, if […]

Brand

Cleaning up your Google Shopping Data Feed

Cleaning up your Google Shopping Data Feed Before creating shopping ads with Google AdWords, you first need to upload your product catalog into Google Merchant Center because this data is what feeds into your shopping ads and the quality of your data will impact your conversion rates. Since the product catalog is the foundation of […]

Common B2B AdWords problems And How To Fix Them

Common B2B AdWords problems and how to fix them Google AdWords and its associated products are currently some of the most powerful and advanced PPC platforms available. With cutting edge targeting, bidding options and excellent ways to build a rich audience with high intent users, it is a fantastic opportunity for all businesses. However, in […]

B2B AdWords Strategies

How To Get Started with Google Shopping

How To Get Started with Google Shopping A good campaign structure is the key to success with Google AdWords Shopping Campaigns. It helps PPC experts optimize campaigns and makes it easier to set appropriate bids based on the value and popularity of products. There are a number of approaches to structure Shopping Campaigns and may […]

Get more creative on the display network with rich media ads

Rich media adverts on the Google Display Network The Google AdWords display network is a key component for advertisers looking to target new customers. Google’s search ads and remarketing ads boast higher CTRs and CVRs than display advertising but neither of these campaign types can reach new audiences before they search. This gives the display […]

Rich Media Adverts

How to create successful PPC campaigns for niche markets

In the world of digital marketing, the term niche has come to encompass many different meanings. Niche is often used to denote a specialist in a particular industry, for example, a retailer who only provides sunglasses, rather than selling multiple attire. In the increasingly competitive arena of paid search, you will frequently encounter the term […]

Techniques for Increasing Conversions with Neuromarketing

Increasing Conversions with Neuromarketing As marketers, we sometimes pay attention to the wrong stuff. We look at all the tools available to use in our different platforms and miss the basics of how the brain works and applying that knowledge to our digital marketing efforts. When it comes to how our brains works, we all […]

AdWords IF functions and Ad customisers

Large AdWords accounts with hundreds of products, prices, and special offers are extremely time-consuming to manage manually. Constant changes take away from time to truly strategize on an account, requiring hours instead on tactical changes. However, with customizers in AdWords, management time is cut down significantly for PPC experts and you can reach customers with […]

A guide to choosing your AdWords starter budget

If you are embarking on your first AdWords campaign, choosing a starter budget can be daunting. If you outsource yoaur pay per click advertising, your initial budget will be among the first questions to come up. Businesses are often met with vague, unhelpful answers when they request advice on an initial budget. This is because […]

Tutorial: Using Google’s Data Studio

Tutorial: Using Google’s Data Studio Analytics 360 Suite is a Google product that “data from across the many touchpoints of today’s complex customer journey. It then uses deep insights to help your enterprise measure and improve the impact of your marketing.” It offers enhancements for paid premium users of Google Analytics including Google Data Studio […]

5 Basic Adwords Auction Insights To Analyze Competitors

Google needs to appeal to advertisers and searchers and therefore operates differently from a traditional auction which is based entirely on bids. Google uses a second price auction which means advertisers do not pay full bid; instead they pay only the amount above the bidder below them. However, the order is not based only on […]

Highlights from Google Marketing Next 2017

Google Marketing Next highlighted the future of digital marketing this week with Google innovations, news about what is coming next, and what is needed now based on consumer demand and expectations. Consumer experiences are becoming more tailored as data and machine learning work together and people expect better experiences across all devices for everything they […]

Google & Digital Monopoly share insights into the future of digital marketing

Google & Digital Monopoly share insights into the future of digital marketing Western Australia’s most prominent boutique digital marketing agency, Digital Monopoly, recently hosted an event together with Google on the future of digital marketing. A mix of 70 small to medium business owners, Directors and CEOs gathered together amongst the beautiful surrounds of Frasers […]

Compare your performance with AdWords Auction Insights

Compare your performance with AdWords Auction Insights The digital age has produced an increasingly competitive business world. Thanks to Google’s massive audience base, AdWords has become one of the many battlegrounds on the digital marketing scene. An essential part of any successful marketing strategy is knowing your competition and staying one step ahead. It is, […]

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How Measure and Use Adwords Data Correctly

How Measure and Use Adwords Data Correctly Collecting and using data is critical for optimizing AdWords campaigns. With it, you can act on what you have learned to improve paid traffic performance with adjustments in bidding, budgeting and targeting optimization.   Setting up for measurement For the measurement piece, there are several key considerations for […]

What is PPC?

What is PPC? If you’ve heard about PPC but you’re unsure about the details, you’ve come to the right place. The page you’re reading right now will give you the lowdown and explain all the ins and outs. Business owners and individuals can benefit significantly from this form of marketing. So, it’s vital that everyone […]

what is pay per click

Implementation: How to Act on Measurement Insights

Collecting and using data is critical for optimizing AdWords campaigns. With it, you can act on what you have learned to improve paid traffic performance with adjustments in bidding, budgeting and targeting optimization. Setting up for measurement For the measurement piece, there are several key considerations for tracking paid traffic performance. Include cross device conversions […]

A/B testing mistakes that can cost you big

A/B testing is an essential tactic for improving the optimization of your PPC advertising. A/B testing or split testing is the process of running tests to compare performance of different versions of a web page in an effort to find the best version for maximum conversion optimization. While A/B testing commonly refers to landing pages, […]

What is Google Adwords? Should You Use It?

Simply put, AdWords is Google’s advertising system. It allows businesses to feature ads within the Google search results.     Companies can, therefore, bid to show their website at the top of search results for their desired keywords and are charged on a pay per click basis. AdWords is a digital marketer’s strongest instrument for SEM.   What is […]

Adwords: Quality Score & Ad Rank Explained 

Google AdWords works like an auction. Advertisers bid on target keywords that are relevant to their products or services. Bidding starts when a user conducts a search. The AdWords system then finds all ads that match those keywords and competing advertisers are pitted against each other. In a normal auction, the highest bid would win […]

Cost Per Action Advertising (CPA)

All business owners should aim to pay as little as possible for each advertising conversion. That is the rate at which people who click your ads perform the desired action. In most instances, it means how much you pay for each purchase compared to your total ad spend. There are many ways in which it […]

Google AdWords Ad Groups

Anyone who wants to engage in PPC advertising using Google Adwords will need to create Ad Groups. It’s important to understand why and how they are used if you want to get the best results. People working in the industry use them every single day to help clients achieve their goals. However, there are many […]

GOOGLE ADWORDS CLICK THROUGH RATE

All advertisers want to achieve the highest click-through rate possible from their Adwords campaigns. Sometimes you have to think outside of the box to get the best results, but there are many tips we can give for improving the situation. When you have a low click-through rate, you always end up spending more cash for […]

GOOGLE ADWORDS KEYWORD RESEARCH

Everyone wants to get the best outcomes possible from their Google Adwords PPC campaigns. Many different factors come into play, but keyword research is one of the most important. If you get that process wrong, your ads will never reach the right people. Getting it right can mean you achieve a low cost per click […]

Google AdWords Keywords

There is a lot of confusion out there about the use of keywords for pay-per-click marketing. Many people struggle to understand how to identify the correct phrases they need to target. That often means they waste a lot of money through a process of trial and error that doesn’t produce good results. Considering that, the […]

PPC Keyword Research

Keywords are at the foundation of any PPC campaign. Target the right keywords and you attract more conversions for your business. But target the wrong ones and you can expect an abysmal return. So how do you find the right keywords for your campaign? Most importantly, how do you find keywords that actually drive sales? […]

OPTIMIZING GOOGLE ADWORDS TEXT ADVERTS

Anyone can run Google Adwords text adverts to promote their website and reach a new audience. However, the process of optimizing those ads isn’t as simple as people think. Indeed, it often takes years of experience to know how to get the best results from a campaign. That said, understanding the strategies you need to […]

How to Use Long Tail Keywords in AdWords Correctly

It is a commonly held belief that using long tail keyword phrases in your AdWords campaigns is a good strategy for gaining a positive ROI. Long tail search terms tend to contain more detail and are more specific. This means they can potentially be more relevant to the product, service or information your company provides. […]

Attribution: Where Do Your Conversions REALLY Come From?

Attribution: Where Do Your Conversions REALLY Come From? The consumer journey is not clear cut. Changes in how consumers search presents several challenges in understanding attribution. Not only are people using multiple devices (mobile, desktop, and tablet) devices to search for something, they spend more time online before decision time which includes multiple visits to […]

11 Actionable Neuromarketing Hacks To Improve Your PPC Results

11 Actionable Neuromarketing Hacks To Improve Your PPC Results Although we all like to believe that we make purchasing decisions based on logic and rational thought, the truth is we are often swayed to a decision based on our emotions. This concept, known as neuromarketing, applies the principles of neuroscience to marketing research, studying consumers’ […]

Getting to know the Google AdWords Editor

Getting to know the Google AdWords Editor Excellent organization and productivity are key skills when optimizing your PPC campaigns for best results. When it comes to managing large AdWords accounts, one of the biggest mistakes PPC marketers commit is failing to take advantage of the AdWords Editor tool. Every AdWords expert knows time is valuable […]

4 Easy Ways To Set Up on Youtube Ads Using Adwords

4 Easy Ways To Set Up on Youtube Ads Using Adwords Leveraging the power of YouTube can be a highly effective force in your digital marketing campaigns. By creating AdWords YouTube ads, you can communicate with your target audience in a highly interactive and entertaining format. According to Statisticbrain’s research into YouTube, the number of […]

How to Increase Your Keyword Quality Score

How to Increase Your Keyword Quality Score Quality Score and CTR (Click-through-rate) are part of what determines your ad rank, or how your ad performs on AdWords. If you improve one of these factors, you will improve the others since they all work together. As campaigns perform better, they bring the right customers to you […]

How To Combat Banner Blindness In Your Display Advertising

How To Combat Banner Blindness In Your Display Advertising “The term banner blindness refers to people’s ability to consciously or unconsciously ignore banner adverts on the web.” Banner blindness is one of the biggest challenges facing display advertising, including AdWords’ GDN (Google Display Network). Statistics show that web users are increasingly banner blind, with display advertising […]

Stop Confusing Google Display Network and Programmatic Display

Stop Confusing Google Display Network and Programmatic Display Businesses have numerous options available when it comes to reaching their audience online via paid advertising. With Google AdWords, Bing, display advertising, remarketing, sponsored content and paid social, there have never been more ways to reach your target audience. In recent years, programmatic advertising has arisen to […]

5 Audience Remarketing Lists to Boost Your AdWords Game

5 Audience Remarketing Lists to Boost Your AdWords Game It happens. A visitor lands on your website and even adds a product to their shopping cart but then suddenly abandons the process halfway through, losing your business a potential sale. Typically that visitor would be gone forever, but remarketing makes it possible to reach visitors […]

Adwords Mastery Guide: How to Start Small & Win Big

Adwords Mastery Guide: How to Start Small & Win Big If you’re among the 1 million advertisers using AdWords, then you’re on the proven path of generating leads and increasing sales on your website. But it doesn’t just happen with the click of a finger. If you have budget but lack time, then don’t let your […]

The Most Significant Google AdWords Updates of 2016

The Most Significant Google AdWords Updates of 2016 Google is constantly refining its ranking algorithm to deliver more relevant results.  If the quality of the results started to suffer with spammy or low quality pages, users would turn to alternative search engines. In fact, Google is said to make hundreds of changes to its algorithm […]

AdWords’ price extensions to get a makeover

AdWords’ price extensions to get a makeover Recently Google announced they would be making user-friendly changes to their AdWords’ price extensions. But before we go there, let’s recap on what price extensions are.  Price extensions – the basics Price extensions are an additional feature in mobile text Ads that allows you to showcase snippets of your […]

6 Clever Ways to Use Adwords Data for SEO

6 Clever Ways to Use Adwords Data for SEO Google AdWords is an effective platform to drive targeted traffic to your landing pages. But what makes it even more powerful is the data that can be gathered. Running a paid traffic campaign can reveal invaluable insight that you may have overlooked completely. Here we look […]

Avoid These Costly PPC Mistakes in Your AdWords Campaigns

Avoid These Costly PPC Mistakes in Your AdWords Campaigns Google AdWords continues to be one of the best marketing channels to drive targeted traffic. With a pay per click campaign you bid on only those keywords that are relevant to the products or services your business offers. Prospective customers that search for those queries can […]

How to Make the Google Display Network Work For Your Business

How to Make the Google Display Network Work For Your Business Getting started on a digital marketing campaign? AdWords is one of the best places to start. Google processes billions of search queries every single day across all devices. Advertisers can create targeted ads to display in the search results and easily segment their audience […]

How to Conduct a Complete AdWords Audit

How to Conduct a Complete AdWords Audit Audits are absolutely essential for AdWords accounts. Performing a comprehensive audit provides invaluable insight that can uncover hidden opportunities and boost the performance of your campaigns. Your campaigns could already be generating sales. But it is still strongly recommended to conduct audits every six months at the minimum. […]

Best Practices For Expanded Text Ads in AdWords

Best Practices For Expanded Text Ads in AdWords AdWords is an incredibly effective advertising platform. Chances are that your target audience is searching for keywords that are relevant to your products or services. A campaign on AdWords can drive a considerable amount of traffic to your landing pages. The only downside is working with the […]

AdWords Guide For B2B Advertising Campaigns

AdWords Guide For B2B Advertising Campaigns AdWords is an effective platform for reaching consumers. But what about for B2B companies? Sales figures tend to be much higher for B2B transactions (e.g. manufacturing equipment, custom software installations, etc.). Professionals responsible for these decisions are tasked with conducting as much research as possible. Most will end on […]

Advanced Automated Features in Google AdWords

Advanced Automated Features in Google AdWords AdWords is a highly effective platform to reach target audiences around the world. Unlike other channels that take time to implement (e.g SEO, social media, etc.), PPC lets you start driving immediate traffic to your landing pages. And you can even segment your audience to make your ads more […]

3 Steps to Building an Effective AdWords Account Structure

3 Steps to Building an Effective AdWords Account Structure Google AdWords is a highly profitable marketing channel. Business owners can create their own PPC campaigns and drive highly targeted traffic to their landing pages in a short period of time. But as with any marketing campaign, your success largely depends on how you structure your […]

Setting Up Ad Scheduling in AdWords

Setting Up Ad Scheduling in AdWords AdWords is one of the most highly targeted marketing channels. Billions of people around the world use Google to search for just every topic imaginable. Many of these search queries have purchasing intent behind them. Reaching even a fraction of these users can drive considerable traffic to your landing […]

A Complete Guide to Setting up Geotargeting in AdWords

A Complete Guide to Setting up Geotargeting in AdWords What makes Google AdWords such an effective marketing channel is the level of targeting it offers. Advertisers control practically all aspects of their campaign from the keywords that trigger their ads to how they are displayed on different devices. Budgets can even be easily adjusted depending […]

A New Google Algorithm Will Penalise Intrusive Full-Screen Ads

The Internet is currently buzzing with news of Google’s latest search algorithm, which is designed to penalise mobile webpages that use intrusive interstitial ads that disrupt the user experience. This is good news from the user’s perspective, as it ought to make the Internet an overall friendlier place. However, it also means that web developers […]

The SEO Strategies That Still Work Today

The SEO Strategies That Still Work Today “SEO is dead”. Or some in the industry would have you believe. The search landscape may look completely different thanks to constant algorithm updates and new changes to the search results. But the truth is that SEO is far from dead and it remains one of the most […]

Why SEO is an Ongoing Process

Why SEO is an Ongoing Process SEO would be a one-time task in an ideal world. An organisation builds your site and optimises the content for your target keywords. Then with a bit of promotion your site starts to rank at the top of the search results. If only this were possible you would be […]

How to Future Proof Your Site From Algorithm Updates

How to Future Proof Your Site From Algorithm Updates The dreaded algorithm update. One day your site is ranking at the top of Google for your keywords. And the next your site is nowhere to be found. If you notice a sharp decline in traffic, your site was likely hit with a ranking penalty. Here […]

The Major Google Algorithm Updates Explained

The Major Google Algorithm Updates Explained Google is undoubtedly the best search engine. Conduct any search and you get a list of results in an instant that closely match your query. Other search engines are comparable but none come close in terms of quality. For largely this reason, Google continues to lead in global market […]

3 Effective SEO Strategies For Healthcare Providers

3 Effective SEO Strategies For Healthcare Providers More people now turn to search engines to find all kinds of information. Google alone processes billions of search queries on a daily basis. A good portion of those queries are searches with local intent such as the latest movie times or restaurants that are nearby. According to […]

Why Cosmetic Surgeons in Perth Need SEO

Why Cosmetic Surgeons in Perth Need SEO A strong online presence is a must for any business owner. More people are turning online for all kinds of information. One study from Google found that 4 out of 5 consumers use search engines to find local businesses. A large majority of searches with local intent are […]

6 Reasons Why Your Small Business Should Be Visible Online

6 Reasons Why Your Small Business Needs Digital Marketing There is no shortage of mediums to market your business. Television commercials. Bulletin boards. Mailing lists. Magazines. But there is one that often gets overlooked. Search. Google processes billions of search queries every single day. Your target market is likely searching for products or services that […]

3 Quick SEO Tips For Corporate Websites

3 Quick SEO Tips For Corporate Websites SEO is not all that different for corporate websites. You still need to identify keywords to target, create engaging content for your audience, build quality links from relevant sources, and measure the results to identify hidden opportunities. The only major difference is that organising such a campaign can […]

3 Local On-Site Optimisation Tips For Mortgage Brokers

3 Local On-Site Optimisation Tips For Mortgage Brokers If you are a mortgage broker then you know how competitive the industry can be. Simply search for any keywords that are related to home loans and the search results are crowded with major players such as NAB, ANZ, and Westpac. The companies undoubtedly have significant marketing […]

3 SEO Shortcuts that are sabotaging your Rankings

3 SEO Shortcuts that are sabotaging your Rankings Shortcuts are defined as the shortest path to a defined objective with the least amount of effort. Taking this approach is risky but it can also be incredibly lucrative. If you are getting results with half the effort it usually takes, why bother with other alternatives? This […]

How to Prepare Your Site For Future Google Algorithm Updates

How to Prepare Your Site For Future Google Algorithm Updates Ranking updates are nothing new. Google is estimated to make hundreds of changes to its ranking algorithm every single year with one or two major releases. These updates are all aimed at further improving the search results for each query. Another purpose is to penalise […]

7 Reasons Why Your Business Should Invest in Digital

7 Reasons Why Your Business Should Invest in Digital Marketing Digital marketing & SEO is far from dead. In fact, it is more important than ever. Billions of searches are performed online every single day. Ranking for keywords relevant in your industry can practically guarantee a steady stream of traffic to your landing pages. But […]

9 Actionable E-Commerce SEO Tips That Will Boost Your Rankings

9 Actionable E-Commerce SEO Tips That Will Boost Your Rankings The Internet has fundamentally changed how consumers make purchases. No longer do you need to drive to the store, spend a few hours there, wait in line, complete your purchase, and drive all the way back. At the click of a button you can instantly […]

3 Tips to Improve Your Website Conversion Rates

3 tips to improve your website conversion rates Seconds. That’s how long it takes for visitors to decide whether to stay or leave your site. The first few moments are absolutely critical as you stand to gain a customer for life. But fail to make an impression and that visitor will quickly go to a […]

5 Common SEO Mistakes to Avoid at All Costs

5 Common SEO Mistakes to Avoid at All Costs Every business owner understands the value of search engine optimisation. Ranking for competitive keywords attracts highly targeted visitors who are actively searching for the products or services that your business offers. This type of traffic tends to convert far better than other channels such as social […]

Why Your Rankings Are Dropping And What to Do

Why Your Rankings Are Dropping And What to Do After logging into your analytics account, you notice a downwards trend in traffic. You do a search for your primary keywords to confirm your suspicions. Your site is not longer ranking at the top. It is still ranking on the front page but most of your […]

Why does Search Engine Optimisation take so long?

Why does Search Engine Optimisation take so long? You finally started taking SEO more seriously. Your site is fully optimised for your keywords and you are still in the process of building links to your pages. You check the search results but your site has barely moved. In fact, your site is still in the […]

5 Questions To Help You Find The Right Agency

Ask The Right Questions To Find The Right Digital Partner There is no doubt about it. Your business needs to stay competitive in the search results. Otherwise, you risk losing sales to competing businesses. But with barely enough time as it is, you simply do not have the time to build your own campaign let […]

6 Steps to Optimise Your Blog Posts For SEO

6 Steps to Optimise Your Blog Posts For SEO You submit new posts to your blog every week. No doubt that you work hard on each before hitting the publish button. But after seven months there is only a slight uptick in traffic. Why? Likely due to poor optimisation. Blogging is one of the best […]

How to Avoid Getting Ripped Off With SEO Services

How to Avoid Getting Ripped Off With SEO Services Your website is an incredibly valuable asset, one that can continuously generate more leads and sales to your business. But it needs to be visible online as your audience is likely turning to search to find products or services that your business offers. This is where […]

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5 Reasons Why Your Website is Not Ranking in Google

5 Reasons Why Your Website is Not Ranking in Google Your website is a valuable asset. One that can drive more targeted traffic and increase sales to your business. But you need to be ranking in the search results for that to happen. Given how competitive the digital landscape is and the constant changes that […]

Why Your Business Should Be On Instagram

Why Your Business Should Be On Instagram Marketing has one primary goal: To reach a target audience and elicit a specific action. That action varies for every business. But it typically involves making a purchase or clicking through to a website to find out more. The only way to elicit such actions is to be […]

The Dangers of Hiring Low Quality Agencies

Choose The Right Agency That’ll Deliver Results As with any investment you get what you pay for. This is the case for most things. The price you pay for a product or service generally reflects its quality and what you can expect to receive in return. Paying less may save you money in the beginning […]

3 ways to avoid website ranking penalties from Google

3 Ways to avoid website ranking penalties from Google Your site has been steadily climbing in rankings. Traffic is trending upwards. Business is booming. But suddenly it all comes crashing down. Your site is no longer visible in the search results. All it takes is a single change in the algorithm update for this exact […]

How Long Does SEO Take to Rank a Website?

How Long Does SEO Take to Rank a Website? Why The Answer is Not So Straightforward “How long does SEO take?” We have been asked this question countless times. New clients are eager to see what SEO can do for their business. And most expect to see measurable results right away. But SEO doesn’t work […]

Google Drops Authorship Images From Search

Google Drops Authorship Images From Search Google first announced its plan for authorship in 2011. Verifying authorship through Google+ meant that you could have your photo displayed in the search results next to your listing along with your Google circle count. Authorship was a great way to establish credibility and increase brand awareness. If visitors […]

How Major Brand Names Do SEO (And How to Beat Them)

How Major Brand Names Do SEO (And How to Beat Them) Brand names are gaining prominence in the search results. Type in any keyword into Google and chances are you will see a major brand name in the top results or at the very least on the front page. The reason why is primarily due […]

7 SEO Quick Wins That Rank Your Site Higher in Search

7 SEO Quick Wins That Rank Your Site Higher in Search Google processes billions of search queries a day. So your target audience is online right now searching for products and services that your business offers. Ranking at the top for those search queries can practically guarantee a steady stream of highly targeted traffic to […]

Why Your Perth Restaurant Needs an SEO Agency

Why Your Perth Restaurant Needs an SEO Agency Passing out flyers and asking customers to refer their friends are common strategies that restaurants deploy to bring in more business. These strategies are incredibly effective especially personal recommendations as they carry more weight simply because they come from a trusted source. But one marketing channel can […]

Is Content Marketing A Fad or Not?

Learn How Search Engine Optimisation and Content Marketing Work Together Content marketing has become one of the latest marketing fads. And there are many experts in the industry that claim that it is only a matter of time before content marketing completely overtakes SEO. Many digital marketing agencies have now begun to focus more on […]

Common SEO Questions

Common SEO Questions we get asked. You have questions. Probably a lot of them. We completely understand. SEO is a rather complex field made even more so by the fact that Google is constantly changing its ranking algorithm. Here we answer the most common questions we get asked by new clients and why you should […]

What is Retargeting?

What is Retargeting? In an ideal world, every person who visits your site would make a purchase. He would land on a product or service page, read through the offer, then either purchase directly from the site or reach out to a sales representative for more information. This individual would then become a customer for […]

Beginner’s Guide to Search Engine Optimisation (SEO) in 2016

Beginner’s Guide to Search Engine Optimisation (SEO) in 2016 Search results you see today could be completely different tomorrow. This is because the search landscape is constantly changing. To maintain the quality of the search results and account for emerging technologies, Google frequently updates its ranking algorithm. Practices that were once effective in previous years […]

Are You Unhappy With Your Current SEO Agency?

Are You Unhappy With Your Current SEO Agency? It happens. An SEO agency tells you that they can guarantee results for your business. They even show you case studies of clients they have worked with and the results they have been able to achieve. So you are convinced that the company would be a good […]

Bidding on Competitors’ Brand Terms in AdWords

Bidding on Competitors’ Brand Terms in AdWords AdWords is an excellent marketing channel to increase brand awareness. Billions of search queries are processed every single day. Advertising with AdWords exposes your brand to a global audience searching for keywords relevant to the products or services you offer. The end result is an ad campaign that […]

Why Reputable Agencies Cannot Guarantee Results

Why Reputable Agencies Cannot Guarantee Rankings “We guarantee that you will rank number 1!” “Rank at the top positions for competitive keywords, guaranteed!” “Fast rankings guaranteed in only a few weeks!” These types of claims are all too common. A number of SEO agencies continue to make such promises in an attempt to attract more […]

Are Backlinks Still Important to Achieve High Rankings in Google?

Are Backlinks Still Important to Achieve High Rankings in Google? Why Backlinks Matter For SEO There are billions of pages on the web and that number continues to grow each day. Google’s mission is to organise that data so it can be easily accessible with a search. Whether you are searching for product reviews of […]

An Overview of the Panda and Penguin Algorithm Updates

An Overview of the Panda and Penguin Algorithm Updates Panda. Penguin. These are the names of major algorithm updates that Google has rolled out in recent years and that continue to have an impact on the search results. These updates are specifically designed to prevent low quality sites from ranking while rewarding those that adhere […]

Why Your Business Needs a Digital Marketing Agency

Why Your Business Needs a Digital Marketing Agency The digital landscape is never static. It is constantly changing with emerging trends that continue to affect how people search and connect to their favourite sites. Businesses that want to stay successful must be adaptive to their environment. Otherwise they risk losing a major competitive advantage in […]

Advanced Link Building Tactics to Boost Your Rankings Online

Advanced Link Building Tactics to Boost Your Rankings Online Links continue to be one of the most important ranking factors. Each is essentially seen as a vote. So the more links a site has the better it ranks in the search results. While it used to be that you could build thousands of links and […]

Why WordPress is an Excellent Platform For SEO

Why WordPress is an Excellent Platform For SEO WordPress is an incredibly powerful platform. It is now so popular that it is used on 26.4% of the top 10 million sites in the world. What began as a simple tool for blogging is now one of the leading content management systems in the world. It’s […]

10 Common SEO Mistakes That Weaken Your Rankings

10 Common SEO Mistakes That Weaken Your Rankings Are You Making Any of These SEO Mistakes? Google processes billions searches every single day. Ranking for your target keywords can bring in a flood of targeted traffic to your landing pages. But the reality is that your website must be ranking in the top results. Case […]

What You Need to Know About the Penguin 3.0 Algorithm Update

What You Need to Know About the Penguin 3.0 Algorithm Update Ranking algorithms are constantly being tweaked. Google changes its algorithm around 500 to 600 times a year. Occasionally major updates are rolled out that significantly alter the search results. Whenever they occur there is always a great deal of buzz in the industry about […]

Why Dedicated Landing Pages Are a Must For Every Website

Why Dedicated Landing Pages Are a Must For Every Website The primary objective for any marketing campaign is to drive more traffic and increase sales. But even after a visitor lands on your site, they won’t necessarily make a purchase right away. You need to convince them that your product or service is worth buying. […]

How to Write and Optimise Content That Ranks High in Google

How to Write and Optimise Content That Ranks High in Google Content that ranks on the first page of Google are those that are deemed most relevant. It used to be that you could create content that was “good enough” and rank it for target keywords with a handful of links. But those days are […]

How Tradies Can Rank Their Sites For Local Searches

How Tradies Can Rank Their Sites For Local Searches Search makes it possible to reach local customers. Regardless of which industry you are in, your potential customers are using search to find local services. But the reality is that those clicks will end up going to competing sites if your site is not ranking. Studies […]

Why Hotels in Australia Need SEO to Compete Online

Why Hotels in Australia Need SEO to Compete Online How SEO Increases Customer Inquiries Visibility online has an impact on the success of your business. What you may not realise is the role that search engine optimisation plays in that process. Even with the rising prominence of social media networks such as Facebook and Twitter, […]

How Websites Can Fix Thin Content and Recover Their Rankings

How Websites Can Fix Thin Content and Recover Their Rankings Your site is finally ranking for your target keywords and driving a good deal of traffic to your pages. But suddenly your traffic takes a complete nosedive and your site is nowhere to be found. What happened? If this describes your situation, then you are […]

Why You Can’t Spam Your Site to the Top of Google

Why You Can’t Spam Your Site to the Top of Google It used to work before. Where you could use software tools to automatically generate fresh content and build thousands of links to your pages, and rank for extremely competitive keywords the next day. Then you could enjoy an avalanche of traffic to your site […]

Marketing For Small Businesses

Marketing For Small Businesses – Frequently Asked Questions Are you a small business owner looking to increase sales online? A strong online presence is a must. But simply having a site is not enough for customers to find your business. The digital landscape has gotten incredibly competitive over the last few years. So you need […]

SEO Penalty Assessment Services

SEO Penalty Assessment Services How to Recover Your Rankings “What happened to my rankings?” We get asked this question on a regular basis. One day your site is ranking and the next it is nowhere to be found in the search results. If this describes your current situation, your site may have been hit with […]

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Important Factors When Choosing a Web Hosting Company

Important Factors when choosing a Web Hosting Company Choosing a web hosting company can be tough. There is no shortage of companies available that all offer similar features. 99% uptime, unlimited bandwidth, and fast support are among the many selling points. A quick search for “web hosting Australia” literally has millions of results: So how […]

What to do about Content Scrapers that outrank your website

Content Scrapers that outrank your website. After spending hours on your content you finally hit the Publish button. Your post is starting to gain traction in the search engines for your target keywords. But then you notice that another site is ranking above yours with the exact same content. Nothing is more frustrating than working […]

No Contract SEO Services

No Contracts SEO Services Engage a top rated SEO agency without a Contract Has traffic to your website started to decline? Then your business needs a digital marketing plan, one that has been proven to deliver results. SEO is easily the best investment you can make for your business. Better rankings in the search results […]

SEO Checklist For Forex Traders to Rank in Google

SEO Checklist For Forex Traders to Rank in Google Forex trading is the buying and selling of currencies around the world. Just like with the stock market, there is a lot of money that can be made with the right strategies. Consumers are naturally hungry for more information and industry experts are happy to fill […]

3 Digital Marketing Trends That Will Dominate in the Foreseeable Future

3 Digital Marketing Trends that will Dominate in the Foreseeable Future The digital landscape is changing. Businesses must learn to adapt or they risk losing a major competitive advantage. Social media was initially seen as a fad but soon networks such as Facebook and Twitter exploded in popularity. In fact, you would be hard pressed […]

5 Best eCommerce practices to follow

Best eCommerce Marketing Practices to Follow Proven Tactics to Grow Your Ecommerce Sales Higher rankings in Google translate to more sales. But actually getting your site ranked is not as easy as it once was. Competition is fiercer than ever as businesses compete for the same keywords. And algorithm updates also threaten to push your rankings […]

Factors that Influence Online Purchasing Decisions

Factors that Influence Online Purchasing Decisions Having a website is not enough. In many cases, visitors will land on your pages and quickly abandon their purchases. These scenarios are rather common and they happen for a number of reasons. Visitors may have decided to do more research or they may have found a better deal […]

Influence

What Google Will Be Focusing on In The Years Ahead

What Google Will Be Focusing on In The Years Ahead Google is constantly updating its ranking algorithm. Businesses in Perth and throughout Australia must adapt to these changes or they risk losing a major competitive advantage online. It used to be that you could write highly optimised content for your site, build some links from […]