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Setting Up Ad Scheduling in AdWords

AdWords is one of the most highly targeted marketing channels. Billions of people around the world use Google to search for just every topic imaginable. Many of these search queries have purchasing intent behind them. Reaching even a fraction of these users can drive considerable traffic to your landing pages and increase sales to your […]

A Complete Guide to Setting up Geotargeting in AdWords

What makes Google AdWords such an effective marketing channel is the level of targeting it offers. Advertisers control practically all aspects of their campaign from the keywords that trigger their ads to how they are displayed on different devices. Budgets can even be easily adjusted depending on the time of day. So you could increase […]

A New Google Algorithm Will Penalise Intrusive Full-Screen Ads

The Internet is currently buzzing with news of Google’s latest search algorithm, which is designed to penalise mobile webpages that use intrusive interstitial ads that disrupt the user experience. This is good news from the user’s perspective, as it ought to make the Internet an overall friendlier place. However, it also means that web developers […]

The SEO Strategies That Still Work Today

The SEO Strategies That Still Work Today “SEO is dead”. Or some in the industry would have you believe. The search landscape may look completely different thanks to constant algorithm updates and new changes to the search results. But the truth is that SEO is far from dead and it remains one of the most […]

Why SEO is an Ongoing Process

Why SEO is an Ongoing Process SEO would be a one-time task in an ideal world. An organisation builds your site and optimises the content for your target keywords. Then with a bit of promotion your site starts to rank at the top of the search results. If only this were possible you would be […]

How to Future Proof Your Site From Algorithm Updates

How to Future Proof Your Site From Algorithm Updates The dreaded algorithm update. One day your site is ranking at the top of Google for your keywords. And the next your site is nowhere to be found. If you notice a sharp decline in traffic, your site was likely hit with a ranking penalty. Here […]

The Major Google Algorithm Updates Explained

The Major Google Algorithm Updates Explained Google is undoubtedly the best search engine. Conduct any search and you get a list of results in an instant that closely match your query. Other search engines are comparable but none come close in terms of quality. For largely this reason, Google continues to lead in global market […]

3 Effective SEO Strategies For Healthcare Providers

3 Effective SEO Strategies For Healthcare Providers More people now turn to search engines to find all kinds of information. Google alone processes billions of search queries on a daily basis. A good portion of those queries are searches with local intent such as the latest movie times or restaurants that are nearby. According to […]