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What is Retargeting?

What is Retargeting? In an ideal world, every person who visits your site would make a purchase. He would land on a product or service page, read through the offer, then either purchase directly from the site or reach out to a sales representative for more information. This individual would then become a customer for […]

The Number One SEO Mistake That Can Crush Your Rankings

The Number One SEO Mistake That Can Crush Your Rankings Something is definitely wrong. Sales have come to a complete halt for the day. So you log into your Analytics account and see that traffic has taken a complete nosedive. What happened? The dreaded algorithm update. Ranking updates can have devastating effects as illustrated from […]

Beginner’s Guide to Search Engine Optimisation (SEO) in 2016

Beginner’s Guide to Search Engine Optimisation (SEO) in 2016 Search results you see today could be completely different tomorrow. This is because the search landscape is constantly changing. To maintain the quality of the search results and account for emerging technologies, Google frequently updates its ranking algorithm. Practices that were once effective in previous years […]

Are You Unhappy With Your Current SEO Agency?

Are You Unhappy With Your Current SEO Agency? It happens. An SEO agency tells you that they can guarantee results for your business. They even show you case studies of clients they have worked with and the results they have been able to achieve. So you are convinced that the company would be a good […]

Bidding on Competitors’ Brand Terms in AdWords

AdWords is an excellent marketing channel to increase brand awareness. Billions of search queries are processed every single day. Advertising with AdWords exposes your brand to a global audience searching for keywords relevant to the products or services you offer. The end result is an ad campaign that drives highly targeted traffic to your landing […]

How Much Should You Pay For SEO Services?

How Much Should You Pay For SEO Services? Most business owners understand the value of SEO. Ranking for target keywords drives targeted traffic to your site which presents an opportunity to convert those visitors into paying customers. An SEO campaign also gives your business a major competitive advantage online and keeps your site up to […]

Are Press Releases Still Beneficial From an SEO Standpoint?

Are Press Releases Still Beneficial From an SEO Standpoint? It depends. As with any marketing channel, how you utilise it matters a great deal. Simply spamming your press releases to as many sites as possible may have worked before in terms of building links back to your pages. But such practices are now no longer […]

Why Reputable Agencies Cannot Guarantee Results

Why Reputable Agencies Cannot Guarantee Rankings “We guarantee that you will rank number 1!” “Rank at the top positions for competitive keywords, guaranteed!” “Fast rankings guaranteed in only a few weeks!” These types of claims are all too common. A number of SEO agencies continue to make such promises in an attempt to attract more […]

Are Backlinks Still Important to Achieve High Rankings in Google?

Are Backlinks Still Important to Achieve High Rankings in Google? Why Backlinks Matter For SEO There are billions of pages on the web and that number continues to grow each day. Google’s mission is to organise that data so it can be easily accessible with a search. Whether you are searching for product reviews of […]

An Overview of the Panda and Penguin Algorithm Updates

An Overview of the Panda and Penguin Algorithm Updates Panda. Penguin. These are the names of major algorithm updates that Google has rolled out in recent years and that continue to have an impact on the search results. These updates are specifically designed to prevent low quality sites from ranking while rewarding those that adhere […]