On & off the track – why personal branding matters

On & off the track – why personal branding matters When you think about some of the world’s most popular brands what springs to your mind? We all tend to

How to Scale High Converting GDN Campaigns

The Google Display Network (GDN) offers numerous options for targeting.  PPC experts can reach people at different stages in the buying funnel with keyword targeting, Gmail sponsored promotions, remarketing, in-market,

Combat the disease of click fraud in PPC advertising

With the right knowledge and techniques, PPC marketing can bring you great success. It can create more awareness around your brand, send traffic to your website and even increase conversions

Turning Data into Insights : Google Planning Tools

Google Trends and the Consumer Barometer Think with Google offers a free suite of tools for advertisers to learn about consumer behavior and how that translates to marketing messages and

Branded Adwords Strategies Guide for Large Businesses

PPC experts have long understood the importance of branded Google AdWords campaigns. They are an easy way to increase your conversion rate and guard against competitors stealing your customers by

Cleaning up your Google Shopping Data Feed

  Before creating shopping ads with Google AdWords, you first need to upload your product catalog into Google’s Merchant Center because this data is what feeds into your shopping ads

Google AdWords and its associated products are currently some of the most powerful and advanced PPC platforms available. With cutting edge targeting, bidding options and excellent ways to build a

  A good campaign structure is the key to success with Google AdWords Shopping Campaigns. It helps PPC experts optimize campaigns and makes it easier to set appropriate bids based

The Google AdWords display network is a key component for advertisers looking to target new customers. Google’s search ads and remarketing ads boast higher CTRs and CVRs than display advertising

Should you pay for traffic or work for traffic? - Let your business objectives guide you Traffic, often known as visitors or sessions, has been one of the central KPIs