Highlights from Google Marketing Next 2017

Google Marketing Next highlighted the future of digital marketing this week with Google innovations, news about what is coming next, and what is needed now based on consumer demand and

Digital Monopoly showcases the best tools to boost your Google ranking

Digital Monopoly showcases the best tools to boost your Google ranking Following packed out audiences in Perth and Sydney, the latest Digital Decisions event returned once again to educate and

Google & Digital Monopoly share insights into the future of digital marketing

Google & Digital Monopoly share insights into the future of digital marketing Western Australia’s most prominent boutique digital marketing agency, Digital Monopoly, recently hosted an event together with Google on

Digital Monopoly shakes up their digital know-how at Google HQ in Sydney.

Digital Monopoly shakes up their digital know-how at Google HQ in Sydney The next instalment of our Digital Decisions series made its way to Google headquarters in Sydney, and what

A guide to non-skippable video ads and reservation based YouTube ads

If you love online video content, you probably spend a significant amount of time enjoying YouTube and you’re not alone. YouTube now has over a billion users, almost a third

Compare your performance with AdWords Auction Insights

The digital age has produced an increasingly competitive business world. Thanks to Google’s massive audience base, AdWords has become one of the many battlegrounds on the digital marketing scene. An

Why Click Through Rates are the meat and potatoes of Good SEO and PPC

When judging the success rate of your SEO or PPC strategies, there are many metrics to consider but which is most important?   Whichever KPI you regard as having greatest

Ecommerce SEO: How to Outrank Competitors and Boost Your CTR

With every passing year, online shopping becomes more popular. There are far more online shoppers than just a couple of years ago but there are also far more e-commerce shops.

How Do Mobile Visitors Behave On Your Site?

We talked about the importance of using the right attribution model with your paid ads and ways to optimize your campaigns for success. By now, you understand how complex the

PPC Heroes: Which Ad platform is Best?

The digital marketing world is awash with choices and tough decisions. There are so many platforms with their own array of advertising superpowers, it can be hard to know where