How to set up Facebook ads for maximum conversions

It is undeniable that Facebook is the king of the social media world. It is also the platform that has most successfully embraced social advertising with all other platforms following

Bing ad extensions vs AdWords ad extensions – Know the differences

Adding extensions to your AdWords or Bing Ads campaigns is a great way to enhance your ads.40 When building well-structured AdWords or Bing ads campaigns, you should never leave extensions

How Measure and Use Adwords Data Correctly

Collecting and using data is critical for optimizing AdWords campaigns. With it, you can act on what you have learned to improve paid traffic performance with adjustments in bidding, budgeting

Adwords Remarketing: 6 Ways to Turn A Small Remarketing Audience Bigger

Advertisers and Google AdWords experts well-versed in remarketing know it is a powerful tool that can enhance CTR and conversions on both display and search networks. According to Advanced Web

AdWords Automation via Smart Bidding: Best Practices & Optimization

In the early 2000s, AdWords was about keywords and bids. Fast forward to today, and Google AdWords now includes time, location, device, audience data and even more signals to help

Is your checkout system ruining your conversion rates?

Have you ever had the feeling that your eCommerce website is ticking all the right boxes for Google AdWords conversions, yet somehow you are still missing out on sales? Imagine

8 Pro Tips To Maximize Your Google Shopping Conversion Rates

Most e-commerce retailers are already aware of the power Google Shopping holds for their PPC campaigns. According to a 2016 report from Crealytics the PPC industry has seen a massive

How to Use Long Tail Keywords in AdWords Correctly

It is a commonly held belief that using long tail keyword phrases in your AdWords campaigns is a good strategy for gaining a positive ROI. Long tail search terms tend

Attribution: Where Do Your Conversions REALLY Come From?

The consumer journey is not clear cut. Changes in how consumers search presents several challenges in understanding attribution. Not only are people using multiple devices (mobile, desktop, and tablet) devices

11 Actionable Neuromarketing Hacks To Improve Your PPC Results

Although we all like to believe that we make purchasing decisions based on logic and rational thought, the truth is we are often swayed to a decision based on our