A/B testing mistakes that can cost you big

A/B testing is an essential tactic for improving the optimization of your PPC advertising. A/B testing or split testing is the process of running tests to compare performance of different

AdWords Automation via Smart Bidding: Best Practices & Optimization

In the early 2000s, AdWords was about keywords and bids. Fast forward to today, and Google AdWords now includes time, location, device, audience data and even more signals to help

How To Advertise on Google and Scale Your Business

Every day millions of people use search engines for product research. Advertising on Google allows your business to reach prospects who are searching for your products or services. That kind

Adwords: Quality Score & Ad Rank Explained 

Google AdWords works like an auction. Advertisers bid on target keywords that are relevant to their products or services. Bidding starts when a user conducts a search. The AdWords system

What is Google Adwords? Should You Use It?

Simply put, AdWords is Google’s advertising system. It allows businesses to feature ads within the Google search results.     Companies can, therefore, bid to show their website at the top of

Your PPC ads are well written and highly relevant. They start to generate thousands of impressions and plenty of clicks to your pages. But those visitors are simply not converting.

PPC Keyword Research

Keywords are at the foundation of any PPC campaign. Target the right keywords and you attract more conversions for your business. But target the wrong ones and you can expect

There is a lot of confusion out there about the use of keywords for pay-per-click marketing. Many people struggle to understand how to identify the correct phrases they need to

GOOGLE ADWORDS KEYWORD RESEARCH

Everyone wants to get the best outcomes possible from their Google Adwords PPC campaigns. Many different factors come into play, but keyword research is one of the most important. If

All advertisers want to achieve the highest click-through rate possible from their Adwords campaigns. Sometimes you have to think outside of the box to get the best results, but there