As one of Perth’s leading home builders, Red Ink Homes was looking to build upon its reputation and create a stronger online presence by increasing its brand awareness, dominating organic search rankings and ultimately generate qualified leads for their local sales team.
Display advertising and remarketing campaigns were implemented to drive awareness and highlight new projects and promotions. Because of the nature of these, an agile campaign was set up to allow shifting the focus of its ad content as required. Creative HTML5 ads were produced to draw attention and create brand recognition. The remarketing campaigns were segmented based on customer interests and browsing history, with the intent to recapture window shoppers and turn them into potential leads.View Project