Recent Projects

Case Studies

Redink Homes

 Redink Homes

Digital Marketing

As one of Perth’s leading home builders, Red Ink Homes was looking to build upon its reputation and create a stronger online presence by increasing its brand awareness, dominating organic search rankings and ultimately generate qualified leads for their local sales team.

Display advertising and remarketing campaigns were implemented to drive awareness and highlight new projects and promotions. Because of the nature of these, an agile campaign was set up to allow shifting the focus of its ad content as required. Creative HTML5 ads were produced to draw attention and create brand recognition. The remarketing campaigns were segmented based on customer interests and browsing history, with the intent to recapture window shoppers and turn them into potential leads.

 Lifestyle Wardrobes

Digital Marketing

With a monthly print advertising spend of $10K and no real measurable return on investment, Lifestyle Wardrobes was eager to move away from traditional forms of advertising in an effort to reduce their overall budget and increase customer leads.

The solution was simple. Overhaul their current advertising efforts with a comprehensive SEO strategy and paid search campaigns, which would ultimately improve Lifestyle Wardrobe’s online presence and rankings in the search engine results pages (SERPs).

Lifestyle Wardrobes

Explorer Travel

 Explorer Travel

Digital Marketing

A clever combination of search and display campaigns, supported by Facebook marketing, were the key drivers to spearheading Explorer Travel’s leads and sales to new heights. In March 2016, the UK based online travel franchise commenced an ongoing brand campaign through the GDN that focused its targeting on topics, keywords, context and in-market audiences designed to capture attention and create awareness for the brand.

By reviewing historical website data to refine the search target audience, Digital Monopoly were also able to identify potential customers specifically looking for franchise opportunities via a customised search campaign.

 Thirdi Group

Digital Marketing

Property development innovators, Thirdi Group were looking to create impact and investor demand for their new wave of high rise developments in Sydney. Digital Monopoly took on the challenge with a fine tuned content marketing strategy, which included producing a series of captivating articles about the new apartment offerings, designed to spark interest from potential investors.

One by one the content was distributed and promoted through various social media platforms including Facebook and Instagram, the Google display network and reputable industry related websites.

Thirdi Group

RV Parts Express

RV Parts Express

Digital Marketing

In an effort to lift the profile of its online store and ultimately increase conversions to support its 5 physical retail stores, RV Parts Express enlisted the help of Digital Monopoly’s Google AdWords management specialists, to develop an intricate and all-encompassing search campaign.

An innovative campaign structure was implemented to control the client’s budget on match types and accurately measure campaign performance. The campaign included multivariate testing on the ads created, keywords and match types to determine the best formula, and utilised both manual and automated bidding methods.

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