A clever combination of search and display campaigns, supported by Facebook marketing, were the key drivers to spearheading Explorer Travel’s leads and sales to new heights. In March 2016, the UK based online travel franchise commenced an ongoing brand campaign through the GDN that focused its targeting on topics, keywords, context and in-market audiences designed to capture attention and create awareness for the brand.

By reviewing historical website data to refine the search target audience, Digital Monopoly were also able to identify potential customers specifically looking for franchise opportunities via a customised search campaign.