In an effort to lift the profile of its online store and ultimately increase conversions, RV Parts Express enlisted the help of Digital Monopoly’s Google AdWords management specialists, to develop an intricate and all-encompassing search campaign.

An innovative campaign structure was implemented to control the client’s budget on match types and accurately measure campaign performance. The campaign included multivariate testing on the ads created, keywords and match types to determine the best formula, and utilised both manual and automated bidding methods.