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How to Get Started With Video Ads on YouTube Using Google AdWords

How to Get Started With Video Ads on YouTube Using Google AdWords YouTube was launched back in 2005 as a video sharing platform. Over a decade later, the platform (now owned by Google) has become the most popular destination for user-generated content from instructional videos to live streams. Whether you’re looking for tutorials on how […]

How to Use Google Content Experiments to Increase Website Conversions

How to Use Google Content Experiments to Increase Website Conversions Consumers today are bombarded with more ads and attention-grabbing media than ever before. The biggest challenge for many businesses is cutting through the noise and reaching their target audience especially on the web where attention spans are notoriously short. The following chart from the Nielsen […]

When PPC Best Practices Don’t Deliver

Who defines what are best practices for PPC? In some cases, it is not always obvious, such as the use of broad match keywords in an AdWords account. Most PPC experts will not heavily use broad match keywords since they trigger for any search query that is remotely similar to the paid keywords. As a […]

The Definitive Guide To Uncovering Lucrative Keywords

The Definitive Guide To Uncovering Lucrative Keywords Consumers are increasingly turning to search engines like Google for everything from product research to the latest updates and more. That means that your target audience is searching for products or services your business offers. Ranking for those queries positions your brand in front of more potential customers, […]

Should you use Dynamic Search ads?

Should you use Dynamic Search ads? Google advertising has a wide array of solutions for different business sizes, different industries and all the audiences you could ever want to reach. Unfortunately for larger businesses, particularly big e-commerce companies, building and maintaining campaigns can be especially time-consuming. With all the bid strategies, targeting, remarketing, search, display […]

How to choose the right AdWords bidding strategy

How to choose the right AdWords bidding strategy When it comes to a successful PPC advertising strategy there are many different components to envisage. Your targeting strategy, your quality score, your landing pages and ad copy are all major considerations, yet without a high-quality bidding strategy, these other elements won’t get very far. Having the […]

AMP for ads from Google I/O

Accelerated Mobile Pages (AMP) were launched in 2016 and Google I/O in 2017 included sessions about what is working with AMP, where improvement is needed, and applications for publishers, merchants, and advertisers. AMP is an open source project for creating fast web pages and was launched for developers in October 2015. In February of 2016, […]

How to Scale High Converting GDN Campaigns

How to Scale High Converting GDN Campaigns The Google Display Network (GDN) offers numerous options for targeting.  PPC experts can reach people at different stages in the buying funnel with keyword targeting, Gmail Sponsored Promotions, remarketing, in-market, YouTube, similar audiences, and placements. The exact method to use depends on the goal of a campaign and […]

How to detect and stop Click Fraud in PPC advertising

How to detect and stop Click Fraud With the right knowledge and techniques, PPC marketing can bring you great success. It can create more awareness around your brand, send traffic to your website and even increase conversions to deliver more profit. However, novices and experts alike know that PPC management isn’t always easy. There is […]

Turning Data into Insights: Google Planning Tools

Google Trends and the Consumer Barometer Think with Google offers a free suite of tools for advertisers to learn about consumer behavior and how that translates to marketing messages and paid ads. With these free tools, PPC experts can gather information about their audience’s behavior and apply what is learned in their paid campaigns. Below […]

Branded AdWords Strategies Guide for Large Businesses

Branded AdWords Strategies Guide for Large Businesses PPC experts have long understood the importance of branded Google AdWords campaigns. They are an easy way to increase your conversion rate and guard against competitors stealing your customers by bidding on your company name. They also enable your brand name to have a presence in search, if […]

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Cleaning up your Google Shopping Data Feed

Cleaning up your Google Shopping Data Feed Before creating shopping ads with Google AdWords, you first need to upload your product catalog into Google Merchant Center because this data is what feeds into your shopping ads and the quality of your data will impact your conversion rates. Since the product catalog is the foundation of […]

Common B2B AdWords problems And How To Fix Them

Common B2B AdWords problems and how to fix them Google AdWords and its associated products are currently some of the most powerful and advanced PPC platforms available. With cutting edge targeting, bidding options and excellent ways to build a rich audience with high intent users, it is a fantastic opportunity for all businesses. However, in […]

B2B AdWords Strategies

How To Get Started with Google Shopping

How To Get Started with Google Shopping A good campaign structure is the key to success with Google AdWords Shopping Campaigns. It helps PPC experts optimize campaigns and makes it easier to set appropriate bids based on the value and popularity of products. There are a number of approaches to structure Shopping Campaigns and may […]

Get more creative on the display network with rich media ads

Rich media adverts on the Google Display Network The Google AdWords display network is a key component for advertisers looking to target new customers. Google’s search ads and remarketing ads boast higher CTRs and CVRs than display advertising but neither of these campaign types can reach new audiences before they search. This gives the display […]

Rich Media Adverts

How to create successful PPC campaigns for niche markets

In the world of digital marketing, the term niche has come to encompass many different meanings. Niche is often used to denote a specialist in a particular industry, for example, a retailer who only provides sunglasses, rather than selling multiple attire. In the increasingly competitive arena of paid search, you will frequently encounter the term […]

Techniques for Increasing Conversions with Neuromarketing

Increasing Conversions with Neuromarketing As marketers, we sometimes pay attention to the wrong stuff. We look at all the tools available to use in our different platforms and miss the basics of how the brain works and applying that knowledge to our digital marketing efforts. When it comes to how our brains works, we all […]

AdWords IF functions and Ad customisers

Large AdWords accounts with hundreds of products, prices, and special offers are extremely time-consuming to manage manually. Constant changes take away from time to truly strategize on an account, requiring hours instead on tactical changes. However, with customizers in AdWords, management time is cut down significantly for PPC experts and you can reach customers with […]

A guide to choosing your AdWords starter budget

If you are embarking on your first AdWords campaign, choosing a starter budget can be daunting. If you outsource yoaur pay per click advertising, your initial budget will be among the first questions to come up. Businesses are often met with vague, unhelpful answers when they request advice on an initial budget. This is because […]

Tutorial: Using Google’s Data Studio

Tutorial: Using Google’s Data Studio Analytics 360 Suite is a Google product that “data from across the many touchpoints of today’s complex customer journey. It then uses deep insights to help your enterprise measure and improve the impact of your marketing.” It offers enhancements for paid premium users of Google Analytics including Google Data Studio […]

5 Basic Adwords Auction Insights To Analyze Competitors

Google needs to appeal to advertisers and searchers and therefore operates differently from a traditional auction which is based entirely on bids. Google uses a second price auction which means advertisers do not pay full bid; instead they pay only the amount above the bidder below them. However, the order is not based only on […]

Highlights from Google Marketing Next 2017

Google Marketing Next highlighted the future of digital marketing this week with Google innovations, news about what is coming next, and what is needed now based on consumer demand and expectations. Consumer experiences are becoming more tailored as data and machine learning work together and people expect better experiences across all devices for everything they […]

Compare your performance with AdWords Auction Insights

Compare your performance with AdWords Auction Insights The digital age has produced an increasingly competitive business world. Thanks to Google’s massive audience base, AdWords has become one of the many battlegrounds on the digital marketing scene. An essential part of any successful marketing strategy is knowing your competition and staying one step ahead. It is, […]

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How Measure and Use Adwords Data Correctly

How Measure and Use Adwords Data Correctly Collecting and using data is critical for optimizing AdWords campaigns. With it, you can act on what you have learned to improve paid traffic performance with adjustments in bidding, budgeting and targeting optimization.   Setting up for measurement For the measurement piece, there are several key considerations for […]

What is PPC?

What is PPC? If you’ve heard about PPC but you’re unsure about the details, you’ve come to the right place. The page you’re reading right now will give you the lowdown and explain all the ins and outs. Business owners and individuals can benefit significantly from this form of marketing. So, it’s vital that everyone […]

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Implementation: How to Act on Measurement Insights

Collecting and using data is critical for optimizing AdWords campaigns. With it, you can act on what you have learned to improve paid traffic performance with adjustments in bidding, budgeting and targeting optimization. Setting up for measurement For the measurement piece, there are several key considerations for tracking paid traffic performance. Include cross device conversions […]

A/B testing mistakes that can cost you big

A/B testing is an essential tactic for improving the optimization of your PPC advertising. A/B testing or split testing is the process of running tests to compare performance of different versions of a web page in an effort to find the best version for maximum conversion optimization. While A/B testing commonly refers to landing pages, […]

What is Google Adwords? Should You Use It?

Simply put, AdWords is Google’s advertising system. It allows businesses to feature ads within the Google search results.     Companies can, therefore, bid to show their website at the top of search results for their desired keywords and are charged on a pay per click basis. AdWords is a digital marketer’s strongest instrument for SEM.   What is […]

Adwords: Quality Score & Ad Rank Explained 

Google AdWords works like an auction. Advertisers bid on target keywords that are relevant to their products or services. Bidding starts when a user conducts a search. The AdWords system then finds all ads that match those keywords and competing advertisers are pitted against each other. In a normal auction, the highest bid would win […]

Cost Per Action Advertising (CPA)

All business owners should aim to pay as little as possible for each advertising conversion. That is the rate at which people who click your ads perform the desired action. In most instances, it means how much you pay for each purchase compared to your total ad spend. There are many ways in which it […]

Google AdWords Ad Groups

Anyone who wants to engage in PPC advertising using Google Adwords will need to create Ad Groups. It’s important to understand why and how they are used if you want to get the best results. People working in the industry use them every single day to help clients achieve their goals. However, there are many […]

GOOGLE ADWORDS CLICK THROUGH RATE

All advertisers want to achieve the highest click-through rate possible from their Adwords campaigns. Sometimes you have to think outside of the box to get the best results, but there are many tips we can give for improving the situation. When you have a low click-through rate, you always end up spending more cash for […]

GOOGLE ADWORDS KEYWORD RESEARCH

Everyone wants to get the best outcomes possible from their Google Adwords PPC campaigns. Many different factors come into play, but keyword research is one of the most important. If you get that process wrong, your ads will never reach the right people. Getting it right can mean you achieve a low cost per click […]

Google AdWords Keywords

There is a lot of confusion out there about the use of keywords for pay-per-click marketing. Many people struggle to understand how to identify the correct phrases they need to target. That often means they waste a lot of money through a process of trial and error that doesn’t produce good results. Considering that, the […]

PPC Keyword Research

Keywords are at the foundation of any PPC campaign. Target the right keywords and you attract more conversions for your business. But target the wrong ones and you can expect an abysmal return. So how do you find the right keywords for your campaign? Most importantly, how do you find keywords that actually drive sales? […]

OPTIMIZING GOOGLE ADWORDS TEXT ADVERTS

Anyone can run Google Adwords text adverts to promote their website and reach a new audience. However, the process of optimizing those ads isn’t as simple as people think. Indeed, it often takes years of experience to know how to get the best results from a campaign. That said, understanding the strategies you need to […]

How to Use Long Tail Keywords in AdWords Correctly

It is a commonly held belief that using long tail keyword phrases in your AdWords campaigns is a good strategy for gaining a positive ROI. Long tail search terms tend to contain more detail and are more specific. This means they can potentially be more relevant to the product, service or information your company provides. […]

Attribution: Where Do Your Conversions REALLY Come From?

Attribution: Where Do Your Conversions REALLY Come From? The consumer journey is not clear cut. Changes in how consumers search presents several challenges in understanding attribution. Not only are people using multiple devices (mobile, desktop, and tablet) devices to search for something, they spend more time online before decision time which includes multiple visits to […]

11 Actionable Neuromarketing Hacks To Improve Your PPC Results

11 Actionable Neuromarketing Hacks To Improve Your PPC Results Although we all like to believe that we make purchasing decisions based on logic and rational thought, the truth is we are often swayed to a decision based on our emotions. This concept, known as neuromarketing, applies the principles of neuroscience to marketing research, studying consumers’ […]

Getting to know the Google AdWords Editor

Getting to know the Google AdWords Editor Excellent organization and productivity are key skills when optimizing your PPC campaigns for best results. When it comes to managing large AdWords accounts, one of the biggest mistakes PPC marketers commit is failing to take advantage of the AdWords Editor tool. Every AdWords expert knows time is valuable […]

4 Easy Ways To Set Up on Youtube Ads Using Adwords

4 Easy Ways To Set Up on Youtube Ads Using Adwords Leveraging the power of YouTube can be a highly effective force in your digital marketing campaigns. By creating AdWords YouTube ads, you can communicate with your target audience in a highly interactive and entertaining format. According to Statisticbrain’s research into YouTube, the number of […]

How to Increase Your Keyword Quality Score

How to Increase Your Keyword Quality Score Quality Score and CTR (Click-through-rate) are part of what determines your ad rank, or how your ad performs on AdWords. If you improve one of these factors, you will improve the others since they all work together. As campaigns perform better, they bring the right customers to you […]

How To Combat Banner Blindness In Your Display Advertising

How To Combat Banner Blindness In Your Display Advertising “The term banner blindness refers to people’s ability to consciously or unconsciously ignore banner adverts on the web.” Banner blindness is one of the biggest challenges facing display advertising, including AdWords’ GDN (Google Display Network). Statistics show that web users are increasingly banner blind, with display advertising […]

Stop Confusing Google Display Network and Programmatic Display

Stop Confusing Google Display Network and Programmatic Display Businesses have numerous options available when it comes to reaching their audience online via paid advertising. With Google AdWords, Bing, display advertising, remarketing, sponsored content and paid social, there have never been more ways to reach your target audience. In recent years, programmatic advertising has arisen to […]

5 Audience Remarketing Lists to Boost Your AdWords Game

5 Audience Remarketing Lists to Boost Your AdWords Game It happens. A visitor lands on your website and even adds a product to their shopping cart but then suddenly abandons the process halfway through, losing your business a potential sale. Typically that visitor would be gone forever, but remarketing makes it possible to reach visitors […]

Adwords Mastery Guide: How to Start Small & Win Big

Adwords Mastery Guide: How to Start Small & Win Big If you’re among the 1 million advertisers using AdWords, then you’re on the proven path of generating leads and increasing sales on your website. But it doesn’t just happen with the click of a finger. If you have budget but lack time, then don’t let your […]

The Most Significant Google AdWords Updates of 2016

The Most Significant Google AdWords Updates of 2016 Google is constantly refining its ranking algorithm to deliver more relevant results.  If the quality of the results started to suffer with spammy or low quality pages, users would turn to alternative search engines. In fact, Google is said to make hundreds of changes to its algorithm […]

AdWords’ price extensions to get a makeover

AdWords’ price extensions to get a makeover Recently Google announced they would be making user-friendly changes to their AdWords’ price extensions. But before we go there, let’s recap on what price extensions are.  Price extensions – the basics Price extensions are an additional feature in mobile text Ads that allows you to showcase snippets of your […]

6 Clever Ways to Use Adwords Data for SEO

6 Clever Ways to Use Adwords Data for SEO Google AdWords is an effective platform to drive targeted traffic to your landing pages. But what makes it even more powerful is the data that can be gathered. Running a paid traffic campaign can reveal invaluable insight that you may have overlooked completely. Here we look […]

Avoid These Costly PPC Mistakes in Your AdWords Campaigns

Avoid These Costly PPC Mistakes in Your AdWords Campaigns Google AdWords continues to be one of the best marketing channels to drive targeted traffic. With a pay per click campaign you bid on only those keywords that are relevant to the products or services your business offers. Prospective customers that search for those queries can […]

How to Make the Google Display Network Work For Your Business

How to Make the Google Display Network Work For Your Business Getting started on a digital marketing campaign? AdWords is one of the best places to start. Google processes billions of search queries every single day across all devices. Advertisers can create targeted ads to display in the search results and easily segment their audience […]

How to Conduct a Complete AdWords Audit

How to Conduct a Complete AdWords Audit Audits are absolutely essential for AdWords accounts. Performing a comprehensive audit provides invaluable insight that can uncover hidden opportunities and boost the performance of your campaigns. Your campaigns could already be generating sales. But it is still strongly recommended to conduct audits every six months at the minimum. […]

Best Practices For Expanded Text Ads in AdWords

Best Practices For Expanded Text Ads in AdWords AdWords is an incredibly effective advertising platform. Chances are that your target audience is searching for keywords that are relevant to your products or services. A campaign on AdWords can drive a considerable amount of traffic to your landing pages. The only downside is working with the […]

AdWords Guide For B2B Advertising Campaigns

AdWords Guide For B2B Advertising Campaigns AdWords is an effective platform for reaching consumers. But what about for B2B companies? Sales figures tend to be much higher for B2B transactions (e.g. manufacturing equipment, custom software installations, etc.). Professionals responsible for these decisions are tasked with conducting as much research as possible. Most will end on […]

Advanced Automated Features in Google AdWords

Advanced Automated Features in Google AdWords AdWords is a highly effective platform to reach target audiences around the world. Unlike other channels that take time to implement (e.g SEO, social media, etc.), PPC lets you start driving immediate traffic to your landing pages. And you can even segment your audience to make your ads more […]

3 Steps to Building an Effective AdWords Account Structure

3 Steps to Building an Effective AdWords Account Structure Google AdWords is a highly profitable marketing channel. Business owners can create their own PPC campaigns and drive highly targeted traffic to their landing pages in a short period of time. But as with any marketing campaign, your success largely depends on how you structure your […]

Setting Up Ad Scheduling in AdWords

Setting Up Ad Scheduling in AdWords AdWords is one of the most highly targeted marketing channels. Billions of people around the world use Google to search for just every topic imaginable. Many of these search queries have purchasing intent behind them. Reaching even a fraction of these users can drive considerable traffic to your landing […]

A Complete Guide to Setting up Geotargeting in AdWords

A Complete Guide to Setting up Geotargeting in AdWords What makes Google AdWords such an effective marketing channel is the level of targeting it offers. Advertisers control practically all aspects of their campaign from the keywords that trigger their ads to how they are displayed on different devices. Budgets can even be easily adjusted depending […]

A New Google Algorithm Will Penalise Intrusive Full-Screen Ads

The Internet is currently buzzing with news of Google’s latest search algorithm, which is designed to penalise mobile webpages that use intrusive interstitial ads that disrupt the user experience. This is good news from the user’s perspective, as it ought to make the Internet an overall friendlier place. However, it also means that web developers […]

Bidding on Competitors’ Brand Terms in AdWords

Bidding on Competitors’ Brand Terms in AdWords AdWords is an excellent marketing channel to increase brand awareness. Billions of search queries are processed every single day. Advertising with AdWords exposes your brand to a global audience searching for keywords relevant to the products or services you offer. The end result is an ad campaign that […]