AMP for ads from Google I/O

Accelerated Mobile Pages (AMP) were launched in 2016 and Google I/O in 2017 included sessions about what is working with AMP, where improvement is needed, and applications for publishers, merchants, and advertisers. AMP is an open source project for creating fast web pages and was launched for developers in October 2015. In February of 2016, […]

Tutorial: Using Google’s Data Studio

Tutorial: Using Google’s Data Studio Analytics 360 Suite is a Google product that “data from across the many touchpoints of today’s complex customer journey. It then uses deep insights to help your enterprise measure and improve the impact of your marketing.” It offers enhancements for paid premium users of Google Analytics including Google Data Studio […]

Highlights from Google Marketing Next 2017

Google Marketing Next highlighted the future of digital marketing this week with Google innovations, news about what is coming next, and what is needed now based on consumer demand and expectations. Consumer experiences are becoming more tailored as data and machine learning work together and people expect better experiences across all devices for everything they […]

PPC Keyword Research

Keywords are at the foundation of any PPC campaign. Target the right keywords and you attract more conversions for your business. But target the wrong ones and you can expect an abysmal return. So how do you find the right keywords for your campaign? Most importantly, how do you find keywords that actually drive sales? […]

Attribution: Where Do Your Conversions REALLY Come From?

Attribution: Where Do Your Conversions REALLY Come From? The consumer journey is not clear cut. Changes in how consumers search presents several challenges in understanding attribution. Not only are people using multiple devices (mobile, desktop, and tablet) devices to search for something, they spend more time online before decision time which includes multiple visits to […]

11 Actionable Neuromarketing Hacks To Improve Your PPC Results

11 Actionable Neuromarketing Hacks To Improve Your PPC Results Although we all like to believe that we make purchasing decisions based on logic and rational thought, the truth is we are often swayed to a decision based on our emotions. This concept, known as neuromarketing, applies the principles of neuroscience to marketing research, studying consumers’ […]