Why Click Through Rates are the meat and potatoes of Good SEO and PPC

When judging the success rate of your SEO or PPC strategies, there are many metrics to consider but which is most important?   Whichever KPI you regard as having greatest

Ecommerce SEO: How to Outrank Competitors and Boost Your CTR

With every passing year, online shopping becomes more popular. There are far more online shoppers than just a couple of years ago but there are also far more e-commerce shops.

How Do Mobile Visitors Behave On Your Site?

We talked about the importance of using the right attribution model with your paid ads and ways to optimize your campaigns for success. By now, you understand how complex the

PPC Heroes: Which Ad platform is Best?

The digital marketing world is awash with choices and tough decisions. There are so many platforms with their own array of advertising superpowers, it can be hard to know where

Is your checkout system ruining your conversion rates?

Have you ever had the feeling that your eCommerce website is ticking all the right boxes for Google AdWords conversions, yet somehow you are still missing out on sales? Imagine

Attribution: Where Do Your Conversions REALLY Come From?

The consumer journey is not clear cut. Changes in how consumers search presents several challenges in understanding attribution. Not only are people using multiple devices (mobile, desktop, and tablet) devices

11 Actionable Neuromarketing Hacks To Improve Your PPC Results

Although we all like to believe that we make purchasing decisions based on logic and rational thought, the truth is we are often swayed to a decision based on our

Why PPC Best Practices Aren’t Always the Best

Who defines what are best practices for PPC? In some cases, it is not always obvious, such as the use of broad match keywords in an AdWords account. Most PPC

How to Get More Targeted Traffic Using Gmail Sponsored Ads

Gmail Sponsored Promotions are similar to an email marketing strategy used to build customer loyalty, create awareness, drive revenue, and acquire new customers. With these ads, the targeting is towards

Best Practices For Measuring Behavior After The Click

Measuring website visitor behavior after the click on an ad needs to be part of a Google Adwords management plan and is the reason why you want to connect Google