How to Choose the Right SEO Company to Work With
“Business is slowing down,” your boss tells you.
So you suggest investing in SEO marketing services.
It’s an excellent suggestion. After all, Google processes billions of searches every day so ranking on the first page for target keywords can practically guarantee a steady stream of targeted traffic to your site. And more traffic ultimately translates to more sales.
You set off to find an SEO agency but you are confronted with the following:
With more than 100,000 results how can you possibly find the right SEO agency in Perth?
Most importantly, how can you find one that delivers reliable and credible services?
There are no shortages of companies that promise instant results but they might engage in questionable tactics to achieve those results. This is why you need to choose the right company as any work taken on your site could actually do more harm than good.
Following are tips to help you the best SEO agency to work with.
1. Ask For Case Studies
Asking for testimonials would be pointless as no company would give you any negative ones.
Before hiring an SEO agency, you want to be sure that they have the experience to optimise your site and increase your rankings. So the next best solution is to ask for case studies of previous clients the company has worked with. Any good company will be more than happy to provide you with this information and even walk you through exactly what was done to achieve results.
Another option is to ask for referrals. Then you can contact those clients that the SEO agency has worked with and ask about their experience. If something seems out of place such as if the company is unwilling to share a case study or refuses to provide referrals, then simply walk away.
2. Get Multiple Consultations
Most SEO agencies are happy to offer free initial consultations as it gives them an opportunity to win your business. Take advantage of these offers but keep it a secret. What you want to do is sit down with several firms that you believe are reasonably qualified based on your research.
This gives you a chance to see how each agency works and whether they would be a good fit for you.
Scheduling multiple consultations can take a good deal of time. But when you are spending thousands of dollars on your online marketing, you want to be sure that you are picking a competent company. The last thing you want is for your site to get with a ranking penalty because the company resorted to questionable practices. And it could months of remedial work to recover.
During your consultation, you should aim to learn as much as possible about how the company works. What strategies do they follow to increase rankings? Do they follow the Quality Guidelines as established by Google? Do they stay up to date on the latest algorithm changes?
3. Ask About Their Communication Plan
Communication is key to a successful SEO campaign.
The best teams are those that work together and the same applies here. So it’s important to find out from the start who will be responsible for managing your account. This is why setting up multiple consultations is a good idea as you can meet the team behind your campaigns.
Another important aspect is how often you will be updated on new changes to your site along with the latest results. Remember that SEO can take several months to see any real results in the search engines so the company you hire should provide regular updates.
With no shortage of companies to choose from, it can be difficult to find the right SEO agency. But it can mean the difference between a successful campaign and one that fails to gain any traction.
Once you have narrowed your options down, contact each company to ask for case studies. This allows you to see how those agencies attain measurable results for their clients. Then schedule multiple consultations as you want to keep your options open. During these consultations you should find out as much as you can and request detailed communication plans.
These tips will you find the right SEO agency to work with.