People searching the internet must enter keywords into a search engine to get results.
The spacing, spelling, punctuation and order of the words all impact what results the search engine will return. People conducting searches typically use words in common usage. This is why it is important your website contains the right keywords.
Using Keywords the Right Way
When it comes to using keywords in your website, always use relevant words in common use. For example, if your business is bathroom design, use these specific words in your website’s text. Avoid obscure terms like ‘water closet’ and focus on descriptive words that people use in everyday conversation. Using keywords throughout your text, in titles and in the website’s metadata will improve your chances of a high search engine ranking. The information below describes other tips for using keywords on your website.
Every search engine result is headed by a Title Tag. These are the headings people click on to enter a website. When writing Title Tags, use words that accurately describe your website’s content and keep the character count below 70. This is because search engines only display 70 characters in their Title Tags. If you are targeting a number of keywords, this length may be exceeded.
Repeating Keywords in Your Text
Filling your website’s content with keywords will not help you achieve a better search engine ranking. Search engines do not reward websites with high keyword counts and the practice is not appealing to readers. Repeat keywords approximately 3 times within the text of your web page. If your web page has a large amount of text, the amount may be increased proportionally.
Placing your keywords at the beginning of your Title Tag will make them more visible to search engines and people. By positioning keywords near the front of your Title Tag, it is more likely that people will identify your website as relevant and click into it first.
We recommend bolding one keyword per web page to make it appear more visible to search engines. To keep the text on your website looking balanced, bold a keyword towards the top of your web page.
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Keywords & Images
Although search engines cannot read image files, they can read the descriptions attached to them in ‘alt attributes’. Clearly labeling images ensures relevant information does not go to waste and also makes your images more visible in image searches.
Keywords in URLs
A URL or Uniform Resource Locator is typed into the address bar of an internet browser to pinpoint a website. For example, to find Perth Web Design, a person would type www.perth-web-design.net.au into the address bar. Best practice indicates that a keyword should be used once in your URL to make your website appear more relevant to people. It is also important to keep your URL short, making it easier for people to remember.
Determining suitable keywords for a website means researching your market. By discovering what keywords people commonly search for, Search Engine Marketers can gain insight into your potential clients and can work out which keywords to focus your website on. By keeping in touch with keywords, Search Engine Marketers can spot changes in consumer behaviour and react to them ahead of time.
A Simple Test for Determining Keyword Value
A keyword must relate to the information contained on your website. To determine the right keyword for your website, Search Engine Marketers predict what questions a searcher is likely to ask when looking for information. Once this question is known, they will then work out which keywords accurately answer this imagined question. If the resulting keywords are likely to cause monetary gain or exposure then the keyword is considered valuable.
Search Engine Marketers use various keyword resources to obtain data regarding keyword usage. This data is recorded every time a person types a keyword or phrase into a search engine. Unfortunately these keyword resources cannot place a value on keywords, so Search Engine Marketers must use other strategies to determine the value of a keyword.
Ranking for Competitive Keywords
Ranking well for a competitive keyword provides fantastic exposure for your business. On the flip side, some keywords are so competitive that ranking for them is nearly impossible. A competitive industry such as jewelry may have 10 established websites ranking for excellent keywords. In this situation, Search Engine Marketers must think laterally and find keywords that are less obvious but still attract traffic.