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Why Your Perth Restaurant Needs an SEO Agency

Passing out flyers and asking customers to refer their friends are common strategies that restaurants deploy to bring in more business. These strategies are incredibly effective especially personal recommendations as they carry more weight simply because they come from a trusted source.

But one marketing channel can help spread the word about your restaurant more than anything else.

Search.

Think about your own personal experience. Imagine that you are in a new part of town and you want to try something new. Where do you turn to? You could ask friends or family members for personal recommendations. But chances are you turn to Google or other search engine to find recommended restaurants.

So you browse through the results, check out some menus, read some reviews, and make your decision. This is the general process that most customers follow. For this reason, if you are a restaurant owner you should make search more of a priority as ranking for your keywords can bring in even more customers.

Still not convinced?

Here we look at some of the top reasons why Perth restaurants need an SEO agency.

1. Local Search Pack Now Displays 3 Results

Google made a rather surprising change. The local search pack originally displayed 7 results but now it only displays 3 results. This means that having your site featured in that search pack just got much more competitive.

Here is an example of what it looks like now:

italian-restaurant-perthVisitors can click on “More places” for additional results but research has shown that the top results attract a majority of all search clicks. Investing in SEO means giving your chance a stronger competitive advantage in the search results and ranking in the local search pack.

2. Mobile Searches Have Local Intent

According a survey from Google, 4 out 5 consumers use search engines to find local information. Another statistic is that 56% of searches on the go have local intent. Many of those searches lead to a store visit the very same day.

smartphone-search

Consumers search for a variety of information but what they mostly search for is basic business information such as operation hours and directions. Working with an SEO agency means ensuring that your pages are properly optimised for local searches. So visitors can easily find your site and get to where they want to go.

3. New Algorithm Updates

Google is constantly updating its ranking algorithm to deliver more relevant results.

One of the most recent major releases is the update that makes mobile-friendliness a ranking factor. Here is the following announcement that Google made regarding the new changes:

We’re boosting the ranking of mobile-friendly pages on mobile search results. Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.

The implications of the update are obvious.

If your site is not optimised for mobile devices, you risk ranking lower in mobile search. SEO is much more than optimising content and building links. It also means ensuring that your site adheres to all the latest best practices in the industry including this one.

As a restaurant owner, your time is already limited. You simply do not have the time to keep up with the latest SEO news, let alone make the actual changes. Working with an SEO agency ensures that your site is fully optimised and protected against future algorithm updates.

Conclusion

If you are a restaurant owner in Perth, investing in SEO is one of the best business decisions you can make for all the reasons outlined above. A comprehensive marketing strategy boosts your site in the search results for local searches and brings more customers to your business. It also ensures that your site is fully optimised and adheres to all industry best practices.