Keywords are at the foundation of any PPC campaign.
Here you will learn more about the keyword research process including how to find the right keywords to target and how to refine your list.
BRAINSTORM A KEYWORD LIST
A good place to start is the landing page that the ad will be linking to. Start by brainstorming a list of relevant keywords that directly relate to the products or services you offer.
Brand: These are keywords that contain brand names or trademarked terms. Bidding on these means that your ads display whenever someone searches for a competitor’s business name. Brand keywords can be very expensive and may not worth it unless you have a modest budget.