What to Do If Your SEO Agency is Not Communicating With You
Is your SEO agency failing to communicate with you?
Have you been unable to reach anyone at the agency?
Are you failing to get accurate data and analysis about your website?
If you answered yes to any of these questions, it may be time to reconsider your relationship with your current SEO agency. Communication is one of the most important aspects of any business relationship. Any kind of misunderstanding is not only frustrating but it can also be incredibly expensive as well.
For example, your SEO agency could be doing work on your site but you would have no idea if they do not communicate those changes to you. Here are some of the warning signs that the firm you are working with is actually hurting your site:
- They have nothing to show for: You shouldn’t expect to rank for your keywords after working with an agency after a short time. But if they are unable to show anything (e.g. an SEO audit, optimised content, etc.) after working with them for a few months, chances are they haven’t done anything at all.
- They don’t request anything: Any SEO agency that is working on your site will need to ask for information such as access to your Google Analytics account and content management system to make updates. If the agency does not ask for anything, they could be relying on questionable tactics to increase your rankings in the search results.
- No suggestions for improvements: If an agency has no suggestions or improvements to make your site better, it could be a sign that they have no idea what they are doing. These are generally the type of companies to avoid as the last thing you want is to get your site penalise or banned in the search results.
The best SEO agencies are those that prioritise communication right from the start.
This is why it is strongly recommended to do your research ahead of time before deciding on an SEO company in Perth. Set up initial consultations so you have a better idea of what to expect and to find the right fit for your business.
If your current SEO agency is not communicating with you, it could be due to a number of reasons. It could be that they act as the middleman and outsource their services or that they simply don’t know what they are doing. Either way they could be relying on questionable tactics to boost your rankings such as link spamming or keyword stuffing. Both practices are largely ineffective and will only get your site penalised in the search results.
So you need to do something about it immediately. The most obvious solution then is to cancel any services that you have with the SEO agency and work with a different company. Make the change sooner rather than later as ranking penalties can be especially difficult to recover from.