Keyword Research Services

Uncover Profitable Keywords

Your target audience is online searching for products or services that your business offers. Search engine optimisation (SEO) is what connects your brand to them. It’s a strategy that increases your website’s visibility in the search results and drives more targeted traffic to your landing pages. But a successful SEO strategy depends on effective keyword research.

Keyword research is the process of identifying key terms that your target audience is searching for. Before optimising your website or starting a new campaign, you need to know which keywords to target. Otherwise you risk wasting resources trying to rank for keywords that barely generate traffic or conversions.

Starting a campaign without keyword research then would be akin to embarking on a journey without a roadmap. It might work but your chances of success are slim. Often we see business owners make the mistake of targeting keywords they assume their audience is searching for. So they end up with keywords that are either too broad or too narrow—Both of which lead to poor results.

So how can you identify profitable keywords to target? You can either learn how to do keyword research yourself or you can get help from our experienced team.

Traffic into more sales

Our Keyword Research Services

Digital Monopoly offers keyword research services that are tailored specifically for your business. We follow an extensive process to uncover profitable search terms to target in your search and content marketing campaigns. Our keyword research services encompass the following:

Market Research
Before we research potential keywords to target, we first take the time to better understand your market. This means tuning into conversations online and “listening” to what your audience is saying to identify the terms they use to search for your products or services.
Brainstorming
With a clearer picture of what your audience is saying online, we start to brainstorm a list of potential keywords to target for your business. In addition to Keyword Planner (Google’s keyword tool), we also use a range of sophisticated tools to drill deeper into keywords you may not have even considered. This process is all about simply putting down relevant keywords on paper.
Keyword Analysis
Not all keywords are equal. Some keywords will bring in traffic that converts while others may not get any traffic at all. This step is perhaps the most important as it involves narrowing down the initial brainstorming list. We conduct extensive research to judge the value of a keyword. If it doesn’t meet our standards, we eliminate it from the list and move onto the next one.
Competition Analysis
Competition analysis is another important aspect of keyword research. We use sophisticated tools and conduct exhaustive competition analysis for potential keywords to target. Before targeting a specific keyword, you need to know how competitive it is. If competition is too high it can take years of effort to rank in the search results.
Metrics Report
We compile all our research into a spreadsheet that details important metrics for each keyword. This includes the keyword itself, estimated traffic, competition, and cost per click in AdWords. We deliver a full report with details for keywords that have gone through our extensive keyword research process. So you get a list of high value keywords that have the best potential for your business.
Recommendations
A keyword list on its own holds little value. We provide recommendations to help you make an informed decision. So we provide an actionable report that details what steps to take next to achieve your business goals. Examples include optimising landing pages around target keywords, building an AdWords campaign, and implementing them in a content marketing strategy.

How Keyword Research Benefits Your Business

Targeting the right keywords can mean the difference between a successful campaign or one that fails to gain any traction. Keyword research benefits your business in the following ways:

  • More Traffic:

    Keyword research means targeting keywords that have the most traffic generation potential in the search results. This ultimately means more targeted traffic to your landing pages.

  • Higher Conversions:

    Not all keywords are equal. Some keywords have obvious commercial intent while others don’t. Targeting keywords with purchasing intent means higher conversions for your business.

  • Better Return:

    Knowing which keywords improve your bottom line means you can focus your efforts towards keywords that have a better chance of success. This translates to a better return on your marketing efforts.

Traffic into more sales

Get Started Today

Digital Monopoly offers professional keyword research services. Our work is backed by years of experience having worked extensively with numerous clients across different industries. We follow a proven process to identify those keywords that have the most potential value for your business. If your campaigns are barely generating any results, your choice of keywords might be the problem.

Contact us today to get started with our keyword research services for your business.

Have a question?

If it all seems a bit confusing, feel free to send us a message or give us a call and we'd be happy to help.

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Ready to get started?

Then call Digital Monopoly today on 1300 224 806 to schedule a free consultation with our team and to learn more about how we can help your business generate more sales online.

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