Another popular form of spamming involves acquiring links for the sake of improving a website’s visibility. This method does not use the organic techniques explained previously, but favours paying untrustworthy websites to provide outbound links and boost rankings. Some examples of link spamming are detailed below.
When two websites link to each other to improve their search engine ranking. Search engines can generally spot this strategy and reduce the link’s value.
Websites are built solely for the purpose of linking to other websites and increasing their visibility to search engines. Search engines analyse overlaps in link structures and other factors to expose these networks.
Paying for Links
Occurs when a person pays someone to place a link on their website. This method is less simple to spot, but search engines still spend time detecting offenders and in some cases take action against them.
Multiple websites with the same content or content that is strikingly similar which make a host website appear more popular. This strategy is not officially spamming, but it does come close.