How do search engines identify quality content?
Search engines are always seeking new ways to deliver information people value. If a search engine is not returning relevant content it is not doing its job right. Although measuring the quality of content is difficult, search engines have a few tricks which help them to determine what people want.
Content is King
You may well have heard the phrase that content is king, provided you follow some of the basic rules you can set the foundation of your website for some great results on the search engines and consistent unlimited organic traffic. The basics are to keep the content unique, relevant and as engaging as possible, nobody wants to read the same content that they have read before, or content that is just fluffy content written purely to fill up a page. We highly recommend that you include relevant images, videos or infographics, these will increase engagement and make the content more popular, if it’s really great content you may well even attract a reference (link) from a 3rd party website which will help improve your SEO even further.