People searching the internet must enter keywords into a search engine to get results.
The spacing, spelling, punctuation and order of the words all impact what results the search engine will return. People conducting searches typically use words in common usage. This is why it is important your website contains the right keywords.
Using Keywords the Right Way
When it comes to using keywords in your website, always use relevant words in common use. For example, if your business is bathroom design, use these specific words in your website’s text. Avoid obscure terms like ‘water closet’ and focus on descriptive words that people use in everyday conversation. Using keywords throughout your text, in titles and in the website’s metadata will improve your chances of a high search engine ranking. The information below describes other tips for using keywords on your website.