If content is crafted using the principles outlined above, the likelihood of people linking to your website increases. This is how search engines determine the popularity of a website. The rationale is simple – the more links to a website, the more popular it must be and the higher search engines will rank it.
Creating quality content that pleases people is essential to improving your website’s search engine ranking. Whether people are researching, purchasing, repairing or problem solving, your content must provide accurate information that engages and inspires. If you can do this, your website will improve its chance of ranking well.
Search Engine Marketers use specific strategies to ensure the content on your website is not only visible to search engine robots but relates to real people. Here are a few strategies Search Engine Marketers use.
Understanding your target audience will help you to develop excellent content. The list below indicates the different types of searches people typically engage in. Take a look and see if you can identify which type of search would be conducted by someone looking for your website. There may be more than one.