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Everything A Website Owner Need to Know About Penalty Removal

Did you experience a sudden big decrease in traffic to your website, say from 100,000 hits a month to 10,000 hits a month? Did you website suddenly loose ranking for relevant keywords that made your website go from the first page of Google to seventh or so page of Google? If that is the case, you have probably been given a manual penalty from Google.

Google has released many algorithm updates over years that have had negative results for many websites online. Penalty and algorithm filters can have a huge impact on your sites ranking and will make it difficult for your side to get higher ranking on natural search results.

When websites get penalty from Google, they often panic, and immediately request for reconsideration for their website. What happens? Google not only rejects it but they keep in mind that the following website www.****.com asked for a penalty removal immediately or very soon after they were notified. Of course, there is a reason they reject, because say couple of what Google considers spam sites were back-linked to yours and you had put no effort in removing them. Of course Google will give you a guide to what to do next such as suggesting to use Google’s “disavow links tool” which will help remove the links to your site that cannot be removed but Google also says that just using the disavow tool won’t be enough to make a reconsideration request successful, as they want to also see you put effort in remove those links Google considers it outside “quality guidelines”.

What happens then? You won’t be able to make a reconsideration requests for few weeks, and even if you could, you shouldn’t as it would most probably result in your website rejected or failing another reconsideration request.

What should be done?

The first thing you should do is find all the back links to your site. There are several tools you can use for that but one of the most popular tools is the Google Webmaster tools, so how do you gather the data?
First you need to login to the Google Webmaster tools. Next click your site that is having this problem. Then browse to “Search Traffic” then “Links to your site”. Under “Who links the most” tab- click ‘more’. Finally click “Download more sample links” and “Download latest links”

The next step would be to document and keep a record of all your word in a Google trusted product, that is, Google Docs. An easy way to do that is actually create a Google Drive Account where you can easily organise and document all your work.

After that, you will need to identify bad and low quality links to your site. This is very important, as it was the reason your site was penalised to begin with but it is also a difficult process. You need to make sure and be cautious that the links you are trying to remove are indeed bad links and not high quality links that have taken you long time to build.   So how would you know if they are bad or good links? The best way is to manually view each links and if you find a link that is actually a good link- the best thing is to mark it on your Google document so that not only you know that it is a good link but it also shows Google that you have been putting an effort.  There are some easy ways to know if a link is a high quality one. For instance, if the link is featured on trusted and high quality sites such as CNN news, Yahoo, Amazon or even Google news, then it is one you keep. Likewise, you can also easily identify bad links such as if a site has a thousand back links, and one of them is a back link to yours, or comments you made on forums and blogs with a back link to your site, would also be considered a spam and low quality link.

Of course it is not always easy to identify those good and bad links, and may require several different to do so, but once you have done that, it is time to request for removal of those bad links.  You could email to the webmaster of those site that has a back link to yours, to kindly ask him or her to remove the links to your site. You should record the date of every link you have requested to be removed on your Google Documents. If the link is still not removed, you should email them at least couple of times as a reminder to have the link removed.

What happens if the link is still not removed? Then you can use the Disavow tool provided by Google, and follow the steps to “disavow” the bad links to your site. After that, you can think to file a reconsideration request to Google. Of course you need to mention everything you have done in your effort to remove the low quality links to your site before you even used the Disavow tool. This is also when documenting all your work will come in handy. Make sure you are now following the guidelines given by Google, accept your mistake to Google- mention it won’t happen again, and finally provide with your Google drive account to Google, so that they can view all the effort you have put for successful Penalty Removal.

This is not a quick solution and the steps mention here will take some time for successful removal reconsideration. Of course, this is a crucial solution if you want your company to survive and have the business it used to have. As we have years of experience and technical expertise about Penalty Removal, we are here to help you. We understand that is a difficult but worthy solution and therefore will do everything we can to help your web page successfully get accepted for reconsideration removal by Google.


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