Google considers security a top priority and is committed to making the internet a safer place. Available information suggests Google is going to start highlighting unsecured websites with a very obvious warning, such as the example below.
You’re about to lose potential customers
Google’s Security Changes
Why is it important?
Your potential customers will not want to enter their personal details into your enquiry forms or make online purchases once they are alerted by Google that your website is not secure.
This could cause potential customers to leave your website in search of a secure website they are comfortable entering their personal details into, resulting in missed opportunities for you.
What is an SSL Certificate?
SSL stands for Secure Sockets Layer and ensures the link between your web server and your visitor’s web browser is encrypted. This means the data passed between the two is private and secure, away from prying eyes, hackers and scammers.
Best practice SEO
Gone are the days where only e-commerce websites or websites handling sensitive information such as financial institutions are required to be secure.
Google is cleaning up search results and consider website security a “ranking signal”. Google are currently giving website owners “time to switch to HTTPS”, using an SSL Certificate, before they increase the emphasis on secured websites in the search results. Take action now to avoid being penalised when the change is introduced.
How to secure your website?
Applying an SSL Certificate to your own website isn’t the simplest of tasks. It involves generating an SSL certificate signing request, a private key, ordering a certificate, implementing redirects, getting it validated and then installed on your website.
Let Digital Monopoly take care of the process for you.
Until the 30th of September 2017, a full SSL Certificate and installation is only $150 + GST for 12 months of protection.