Think you’re popular? Try a little brand awareness
Your business is ticking along, but it could always do better, right?
Regardless of whether your sales are lacklustre, or you’re going gangbuster, every business can benefit from growing their brand awareness. It’s central to a consumer’s decision-making process. And we all know once you’ve got a customer hooked, it’s a lot easier to hold onto them than it is to secure new ones.
So… What is brand awareness?
Your brand is what defines your business, and you showcase this largely through your logo, images, use of words and how you express yourself to the market.
How memorable you are to people is what drives the notion of brand awareness. It’s their ability to remember something about you. If they aren’t aware you even exist, how can your brand even become a part of their consideration down the track?
Growing and maintaining brand awareness – no matter how big or small your business may be, is an important aspect in driving your marketing efforts. It’s not going to give you overnight success, but what it does do, is set you up for long term gains in building trust and loyalty amongst your customer base.
How to generate brand awareness
What is your greatest weapon to creating brand awareness? Depending on your business, the tactics you employ will vary, but the way you approach it is the same.
Where does your audience like to hang out? Where are they likely to notice you and become familiar with your brand – both online and offline? Whatever platforms you decide to use, the key is to ensure your messages are clear and consistent across every touch point.
Want examples? We have just launched our own brand awareness campaign for Digital Monopoly, and here are some of the compelling ways we’re showcasing our brand:
Overtake your competitors’ is the theme we’re running with and if you follow our brand awareness trail, you’ll notice this is a consistent message.
We all know visual content is the key to generating the greatest level of consumer engagement, and video hits the top of that list. By 2019, it’s predicated that 80% of web traffic will be driven by video content, so if you’re not already utilising some form of video marketing – get on with it! And these days it’s so easy and cost effective to get bang up results.
Social media posts
We like to concentrate our efforts on Facebook and Instagram, but whichever channel/s you use to promote your brand the end game is simple: Provide valuable content, regularly and the more likely your followers will engage with you and share your content.
Social media advertising
There are many options out there so make sure you streamline your efforts to what is going to be the best fit for your business (that’s where we can help!). If you’re in the B2B space for example, LinkedIn has highly targeted advertising capabilities, so the potential in utilising LinkedIn Ads can be huge.
This is a great way to make your presence felt around your audience. Through remarketing, you can cleverly target visitors who have previously visited your site by re-engaging and keeping your brand in their mindset.
How do you measure the effectiveness?
The beauty of executing a digital brand awareness campaign is that it is completely measureable, but not from a conversion point of view, as that’s not what brand awareness is about. We track impressions and look for ways you can achieve quality impressions based on your budget.
Shaping your digital presence takes time unless you’re lucky enough for your content to go viral. Stick with it though, and your conversions will benefit in the long run.
Growing brand awareness in the digital space definitely has its advantages, but an integrated approach, using a mix of print and outdoor advertising will give you even greater exposure. Keep a look out for us next time you jump on a CAT bus in the city!
Want to know how you can build brand awareness for your business? Get in touch with Digital Monopoly and we’ll show you how you can overtake your competitors.