If you’ve heard about PPC but you’re unsure about the details, you’ve come to the right place. The page you’re reading right now will give you the lowdown and explain all the ins and outs. Business owners and individuals can benefit significantly from this form of marketing.
So, it’s vital that everyone begins to grasp the concept if they want to succeed online. As you will learn, PPC advertising is one of the best methods for reaching the right audience and creating conversions. Of course, it’s never as simple as it sounds, and most people will need the assistance of professionals to get the best results.
WHAT IS PPC?
PPC is an abbreviation for pay-per-click, and it’s one of the most fruitful promotional methods for online marketers. Advertisers run their campaigns and target their audiences using PPC tools like Google Adwords. They only pay when someone decides to click their graphic, and that means it can display thousands of times for free. It’s a reliable and trustworthy strategy for driving more relevant traffic to any website. Best of all? It’s often cheaper than advertising using alternatives when you get the targeting options right. However, it’s still possible to waste money if you push the ads towards an inappropriate audience. That is why so many people decide to employ the services of experts.
WHAT IS THE BEST PPC PLATFORM?
As we have already mentioned, Google Adwords is by far the most used PPC tool. Indeed, it’s one of the most popular advertising systems on the planet, raising more revenue than any other. Users feel safe spending their budgets using that platform because it’s run by the most respected internet company in the world. Every time someone searches for keywords, Google will place sponsored links above the organic results. The advertisers pay when someone decides to click their link instead of one of the top natural websites that appear within the listings.
One of the most attractive things about Google Adwords is that clients don’t have to commit to a minimum spend. Anyone can try the system out with only a few dollars, but the company usually offers excellent introductory deals. When selecting which ads appear for which people, Google uses a range of different factors. Firstly, it looks at the most relevant advertisements it could place near those search terms. After that, it considers the size of bids placed by marketers. The ones who are willing to pay more will get selected more frequently.
Ad Rank also plays a role when it comes to determining which ads display at the top of the page. That’s a metric Google calculates using a couple of pieces of information. That includes Quality Score and CPC Bid. We’ve already spoken about the bidding, so let’s take a look at the Quality Score. Google works that out by looking at the click-through rate, relevance, and landing page standards. It’s a system designed to ensure that only the most respectable advertisers get a lot of screen space.
WHAT MAKES A GOOD PPC CAMPAIGN?
Good question! There are three things on which all advertisers must focus their efforts for the best outcomes. Failure to concentrate on this issues could mean the client never achieves their ambitions. So, let’s take a look at each and discuss why they’re so important.