What is the Average Cost To Optimise A Website?

Not sure how much you should be paying for SEO services?

Have you gotten quotes that vary widely?

Are you not sure how much you should be spending?

SEO is easily one of the best investments you can make for your business. Better rankings ultimately translate to more targeted and customers. But as a business owner your time is extremely limited as you have employees to manage and orders to process. In this scenario, working with an SEO agency is the next best option for a comprehensive marketing strategy.

Before getting started there are a number of factors to consider. Perhaps the most important is the cost so that you can budget accordingly. Getting quotes from different SEO agencies in Perth will yield varying prices anywhere from $100 a month to well over $10,000 a month.

With such huge differences in pricing, how do you know how much you should be paying?

Here we look at the common pay structures that SEO companies use to establish pricing.

Monthly Pricing

Monthly pricing is the most common model.

The way it works is rather straightforward. You pay a set amount each month and in return you get services that were previously agreed to. These services typically include keyword research, content optimisation, link building, and even posting to social media profiles. Prices can vary from $500 a month on the lower end to $5,000 or more on the higher end.

Your investment is proportional to the results you can expect.

A monthly package that costs $100 a month may sound appealing at first until you realise that all work is outsourced. Spending more typically opens up access to even more services such as social media management and content marketing. So keep this in mind when choosing an SEO agency.

Project Pricing

With project pricing, you pay a one-time fee for work such as a new website design or optimised content for your site. This option is particularly beneficial as you get to pick and choose different services. For example, if you only need a logo made or a mobile friendly site, it doesn’t make sense to pay a monthly recurring fee. But other services such as content development are better suited for monthly pricing.

So how much can you expect to pay for certain projects?

Site audits and link building services can run anywhere from several hundred to several thousand dollars. Other services can also vary depending on a number of factors. Remember that you always get what you pay for. A new website for $500 may seem like a good price but it could be severely lacking in key features.


Another common pay structure is paying by the hour. You can either schedule a consultation with an SEO agency or an individual who specialises in such services. In general, you can expect to pay about $50 to $100 per hour for consultations.

Each pay structure has its advantages and disadvantages. Any good SEO agency will happily walk you through the differences and what you can expect.


The cost of SEO services can really vary from one SEO agency to the next. But be especially wary of packages that appear too good to be true. Such packages are cheap for a reason as the agency is likely relying on questionable tactics (e.g. keyword stuffing, spammy link building, etc.) to boost rankings.

Before hiring an SEO agency in Perth, be sure to do your research ahead of time. Pricing is important but it shouldn’t be the deciding factor.